Business Website Designs | 7 Simple (But Powerful) Website Design Tips Every Business Owner Should Know
Business Website Designs | A website is one of the most effective marketing tools a business can have. Setting up a credible, professional and engaging online presence requires work and patience. However, much like fashion, web design is constantly evolving with trends and fads coming and going. When it comes to building a website that will make a professional impression, you will always do well to keep everything up to date and on trend.
Research shows that the first place the vast majority of consumers turn to for information on businesses, services, and products is the Internet. That means your potential clients are looking for you online, from their laptops as well as tablets and mobile devices. In other words, you need to get your business online. Getting a new or redesigned small business website up and running can be a bit daunting. There are countless options and costs can vary wildly. Luckily, there are a few tricks you can use to get more traffic and generate more leads without breaking the bank.
Less Is More | Business Website Designs
A cluttered website design with poor navigation is the best way to get your visitors to leave your website as quickly as possible. Your small business will best be served by a simple, easy to navigate and clean website design, so try and make the design simple to scan by remembering an “F” pattern – place important content across the top of the pages and down the left side. Also, use bold headlines and subheads to make information easy to scan.
Make Your Text Easy To Read | Business Website Designs
Text is incredibly important: it’s there to provide your clients with information and answer questions even before they’ve been asked. With that said – don’t make your visitors squint to read it and don’t use a font size that’s too small. While it might look cute, it’s just not practical. Make sure your readers won’t need a magnifying glass to figure out your message.
Make Branding Professional And Consistent | Business Website Designs
Save the smiley faces and animated graphics for emails to your friends and family; your website should have a professional look and feel that matches your brand. Assuming you already defined your branding elements like: Logo, colors, fonts, etc. you should make sure they are maintained on your new small business website. At the end of the day, the design of your website should complement any existing marketing material you have, so use colors that go with your logo colors; choose one or two fonts and use them throughout your website; make sure graphics or imagery complements each other and look professional. If in doubt, keep it simple.
Optimize Calls To Action | Business Website Designs
A call to action refers to text on your website that invites visitors to do something. Clear calls to action will get your visitors to take the next step and go from just looking at your website to doing business with you. Good calls to action also enable visitors to quickly decide what they want to do next. Having a big sale? Don’t just create a banner that says “50% off all products.” Write one that says “50% off all products, CLICK HERE to view them.”
Be Accessible | Business Website Designs
Include your phone number prominently at the top and bottom of every page, and include your email address in the footer (the bottom bar) of every page. Be sure to set up a “Contact” page that includes all the above information as well, plus a map, directions, hours of operation and possibly a form visitors can fill out for more information.
Simplify Navigation | Business Website Designs
Break your navigation into a primary menu and a secondary one. Your primary navigation (the large one near the top of your website) should be made of links to only a few of most essentials pages. Keep your primary navigation to eight tabs or less (five is ideal), because these are the pages that educate and sell the products or the services you’re providing. The other pages (e.g., a company about page, a FAQ page, and so on) can be included in your secondary navigation, somewhere out of the way but still accessible.
Make Your Website Mobile Responsive | Business Website Designs
What good is a professional-looking website if it’s not professional-looking on mobile devices? In today’s world, not much, which is why you should make sure your website is responsive. This means that your site will rearrange itself when read on small screens. Responsive design basically makes your website more readable and usable on mobile devices like smartphones and tablets.