Business Website Essentials | How To Design An Enticing And Unique Website That Amplifies Your Brand
Business Website Essentials | Even brick-and-mortar stores can benefit from a setting up a website that showcases their inventories and helps potential clients find their locations. Your website will oftentimes be the very first contact that clients have with your business, and if it doesn’t hook them the moment they land there, you can miss out on hundreds of potential clients. When it comes to designing a website that will leave a professional impression, you will always do well to keep everything up to date and on trend.
How your website is laid out, what colors, fonts and images you use (or don’t use) can be the critical difference between success (low bounce and exit rates, high conversion) and failure (high abandonment, low sales). While we hate to spoil one of the oldest maxims, people do judge books by their covers. And in online marketing terms, your website is your book cover. So how do you make sure it’s set up to achieve its main goal — converting visitors into subscribers and paying clients? Let’s find out…
The 5 Second Rule | Business Website Essentials
Keep in mind that you have only a few seconds to explain your unique selling point to visitors when they enter your website. If you don’t answer their needs right away, he or she will click “back” and abandon your website. Think about it: the world around us has become quite cluttered and the web is by no means an exception. Ads, pop-ups, icons, banners, badges, signs, buttons, and so on – sometimes it can all get a bit overwhelming. So why not give your visitors a break from all the noise and clutter? One of the first elements of your website that visitors should see is your value statement. Why is your business better than its competitors? Lower prices? Higher quality?
Simplify Navigation | Business Website Essentials
It has been proven time and time again – people strongly dislike websites that have too much clutter or require endless clicking to find the information they’re looking for. Much like a well-organized store, a clean and clear website enables your visitors to relax and find what they are searching for. Confusing navigation layouts, on the other hand, will only result in people abandoning a page rather than trying to figure it out. So instead of putting links to less important pages at the top of your home or landing pages, put less important links or pieces of information at the bottom of a page in the footer.
Make Your Text Easy To Read | Business Website Essentials
Your website content is important. It’s there to provide information and answer questions even before they’ve been asked. With that said – don’t make your visitors squint to read your content. There is no reason to publish website copy in a tiny font. If a website isn’t easy to read, there’s no reason for potential clients to stick around for the additional effort. Make sure your choice of font and font size are focused on readability, as well as visual appeal. Remember that people with different levels of vision could be visiting your website and try to be as inclusive as possible.
It’s No Longer Just About the Desktop | Business Website Essentials
What good is a professional-looking website if it’s not professional-looking on mobile devices? In today’s world, not much. When the internet was in its infancy, there was only one way for users who were trying to go online. It was desktop or bust if you wanted to browse the internet, but that’s no longer the case. Research the percentage of your visitors that are likely to use mobile devices to visit your website. If it’s high, you will want to consider building a responsive website. At the end of the day, if you aren’t optimized for mobile, you will be losing potential business.
Your Website Is A Component Of Marketing | Business Website Essentials
Ultimately, everything you do online should be intended to boost brand recognition and drive traffic to your website in an effort to get people to complete a predefined goal. Make sure you give your website the time and care it requires from a design perspective to be as effective as possible. The most successful marketing effort reflects brand consistency, and trickles down to your website as well. Choose a design, color scheme, and your logo very carefully. You not only want these elements to portray your product or service in a favorable light, you also need them to be consistent across all platforms.