Business Website Guide | 7 Web Design Tips Every Small Business Needs
Business Website Guide | A website has become vitally important marketing tool for any business. It places your product or service potentially at the fingertips of anyone across the world, reinforces your brand, and authenticates your business. In other words, an engaging website that appeals to your target audience can affect whether a potential client chooses to browse and shop or simply move on to one of your competitor’s websites. So when it comes to your small business website, you shouldn’t take it lightly; instead, you have to make sure you create the best website possible that will increase conversions and profits.
The Internet has revolutionized marketing, and setting up an effective website is the first step toward using the Internet to your advantage. At the end of the day, your website is a marketing tool. For many small businesses, it’s the only source of business. If done right, it can be a major part of yours as well. Here are some tips to keep in mind when creating an eye-catching, user-friendly and effective website for your company.
Set Smart Goals | Business Website Guide
You’re definitely not the only one if you’re getting a small business website built because you simply have to have one these days. However, having clearly defined and well-prioritized goals in mind from the get-go will really help your website to achieve these goals. Set smart goals, and make sure they’re measurable. Here are a few great ones: boost conversion rates, improve sales, generate more leads, reduce overhead, and improve brand awareness.
Avoid Flash | Business Website Guide
Flash in not supported by majority of smartphones and tablets. Visitors of your website may be met by an error message or blank screen if you use Flash, which does not leave a great first impression. While some websites still need it, but if you can, avoid it. The last thing you want is for a potential client to be unable to view your website, or a search engine to index your content.
Pay Attention To Your Content | Business Website Guide
Your job is to make sure that whatever copy you’re putting up on your website, is logical, and actually reads well. Not taking care of things like the content of your website, is a serious sign that you might not care about other aspects of your business either. At a minimum, you should check your website periodically to make sure all information is still up to date and relevant. Things like offers that have expired need to be removed when they expire.
Simplify Navigation | Business Website Guide
Navigation is another vitally important element. After all, it’s how visitors find things on your website, so make sure to make things as accessible as possible. People are used to seeing navigation at the top, or on the left. Putting it somewhere else would be like putting the contents page of the book randomly in the middle. These days, people are used to being able to search for what they want and get relevant results at the click of a button as well. Adding a search function to your site will help prevent potential clients from looking elsewhere if they don’t immediately see what they are looking for on your home page.
SEO Is Vital | Business Website Guide
To attract the search engine spiders and get new traffic often, you must add fresh and relevant content to you website on a regular basis. Make a regularly updated blog the number one priority in your web marketing strategy. Also, use the incredibly powerful Google Adwords Keyword Finder tool to find keywords that are popular and relevant to your content, and begin incorporating those keywords throughout your webpages in a natural way.
Make Your Website Mobile Responsive | Business Website Guide
This means that your website will rearrange the layout when viewed on small screens, and it makes your website more readable and usable on mobile devices like smartphones and tablets. A huge amount of people use mobile devices now, so don’t ignore this. With the number of people using these devices on a rapid increase and Google’s latest algorithm rating websites on their mobile-friendliness, it is more important than ever.
Don’t Forget Pictures | Business Website Guide
Last but in no way least, don’t skimp on photography! Use imagery that is interesting but also accurately represent your business (don’t false advertise). If you are selling products on your website, use multiple images that give the most detail as possible. People appreciate detailed visual information. This may be the only thing that helps a customer decide on making the purchase or not.