Business Website SEO Guide | Simple SEO Tips To Skyrocket Your Google Ranking
Business Website SEO Guide | Search engine optimization of your business website is a vitally important part of any strong web marketing strategy these days. Anyone involved in business website management has to keep it high on their list of priorities if they want to stay relevant. SEO, at the end of the day, is what gets your website in front of your potential clients and helps you get found by your target audience.
While intense SEO can involve complex website redesign with the help of an agency (or a consultant) that specializes in this area, there are a few simple things you can take care of yourself and improve your search engine ranking. These are all incredibly simple and free to implement, it’s just a case of allocating the time to put them into practice. All they require is a little effort, and some re-thinking of how you mange content on your website.
Keyword Research | Business Website SEO Guide
Keyword research is an essential step in an SEO campaign as it gives an idea of which keywords are being used by web users to search for your website. You should try to find out keywords that have a high search volume, yet, at the same time, low competition – this will help you rank better and quicker. The most important thing to keep in mind is that phrases that are too vague like “photographer” or too common like “portrait photography price” are basically useless as they will generate hundreds of millions of hits on any common search engine.
Optimize Pages Around One Keyword Or Topic | Business Website SEO Guide
The days of keyword “stuffing” are over, but you still have to keep your web pages focused on one central idea and keyword. The keyword should appear in important on-page elements like the page title, image alt text, heading, and naturally throughout content, but you should still make sure to create each of these items for people, not only search engines. Make your URLs more search engine-friendly by naming them using your target keywords as well.
Put The Reader First | Business Website SEO Guide
Don’t become obsessed with stuffing every keyword you can into a blog post or product description; instead, try to create relevant and interesting pages first and foremost. Putting insane amounts of keywords throughout your website will get you labeled as a spammer, and search engine spiders are programmed to ignore and penalize websites guilty of “keyword-stuffing.” Be strategic in your keyword use, and don’t write for the search engines; instead, write for your readers.
Use Social Media | Business Website SEO Guide
Social media is a great way for small businesses to boost their online presence and web traffic, and it’s well worth experimenting to find the social networks that work best for your business. As a first step, set up profiles with clear contact and web address details on the major social platforms. However, don’t forget to share content from your website or blog throughout the social networks you use to engage your clients in order to give it an SEO boost too. Sharing new content on Twitter is particularly important because it helps Google index it faster (indexing means Google adds this URL to their database).
Design A Responsive Website | Business Website SEO Guide
Having a responsive website is key, as this makes it compatible with any device, be it smartphones, tablets, laptops, or desktop computers. This is sure to bring about better rankings, improve visibility and popularity, slowly increasing your online presence. To make sure your website is optimized for mobile devices, you should be avoiding common mistakes described by Google including faulty redirects, mobile-only 404s, blocked media, and slow mobile load times.
Ease Of Use | Business Website SEO Guide
Since 2011, Google has made it clear that website speed matters in search rankings, and today, with a bigger emphasis on the user experience than ever before, the speed continues to be a vitally important ranking factor. Also, adding a site map, or a page listing and linking to all the other major pages on your website, makes it easier for spiders to index your website and for your visitors to get around. The fewer clicks necessary to get to a page on your website, the better. No matter how good the content and the design of your website is, if it is not easy for your readers to find what they are searching for, it does not make sense. Emphasis has to be laid on usability of the website.