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Did you know that each month we package the best new ideas targeted for photographers and
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Branding Myths | Branding has become one of the vaguest, yet frequently used expressions in today’s world of pop culture, not only the business world. Whether a meeting at a Fortune 100 company, or a late-night game show, you’re bound to hear someone mention branding. It can cover pretty much anything and everything, and the definition varies from one source to another. The strategies behind building those brands are even more diverse. So, what can you do as a small business owner to not only get a better idea of what branding is actually about, but also build a brand the right way? Read on to find out!Read More
Photography Industry Marketing Secrets | Many marketing agencies will have you believe that effective marketing is expensive, exhausting, and that it requires all of your attention in order to grow your business – the good news is that this is absolutely not true. Thinking your business is too small for a solid marketing strategy is just an excuse (and a poor one, at that!) for procrastination. And not only can marketing be affordable, but it can actually be fun if you approach it the right away.Read More
Photography Business Success Advice | Photography is one of the most fulfilling hobbies out there – not only does it allow you to get away from all the stress of your day job, it also gets you into that meditative sweet spot between mindfulness and immense creativity, and if you’re passionate about it, it’s only natural you want to take it to the next level. Of course, that next step would be starting your own photography business and quitting your day job! (If that sentence gave you goose bumps, you’ll definitely want to continue reading!)Read More
Photography Branding Strategies | Whether you’re reading high-brow industry publications or watching a reality TV show, you’re bound to hear someone utter “brand,” the ubiquitous word thrown around without much thought. However, you’d be amazed just how many people in general, not only business owners, use the word pretty much on a daily basis without fully understanding the meaning, or mistakenly believe that branding is an expensive, exhausting business strategy only the big shots can afford. The truth of the matter is that branding is vitally important for businesses both big and small, corporate or creative, and to get the most out of it, you need to know what it is first.Read More
Creative Photography Marketing Ideas | We talked about the decision to start your own photography business in one of our previous posts, and what it means to actually make the switch from being just a hobbyist to running an actual photography business. We also briefly touched upon the importance of a solid marketing strategy. Today, we want to right that wrong, and delve a bit deeper into the this vitally important aspect of every business plan, because even though many photographers realize the importance of marketing, not many give it all the attention it actually deserves.Read More
Easy Photography Business Guidelines | Being a part of the photography industry has been one of the most rewarding experiences – and while we don’t get to snap stunning photos (Trust me, you don’t want to see my collection of photos of my lunches on Instagram!), we do get a chance to work closely with some of the most creative artists out there and help them bring their artistic vision to life, whether we’re helping them set up a portfolio website that’s up to the standards of their work, design stationery items, or help them market their services. Hashtag blessed!Read More
Photography Business Branding Guidelines | Branding seems to be the latest buzzword – wherever you turn, people are talking about it, whether it’s business owners, bloggers, reality show contestants, or pop stars. It has gone from being a very specific aspect of well-established businesses to a more general notion that applies to practically everyone, so it might feel a bit vague at times. However, that doesn’t mean it’s not just as important as it was a few years ago. In fact, thanks to the Internet and social media in particular, branding has become more important than ever.Read More
Best Photography Marketing Strategies | Starting a photography business (or any type of business, for that matter!) is a lot like competing on American Idol – there are many incredibly talented contestants, yet only one of them can be a winner. Just like the contestants on Idol, there are countless photographers joining the industry on a daily basis, but only a handful will actually turn their passion for photography into a solid source of income. There’s no going around that simple fact, but there are things you can do to improve your chances of succeeding. Your safest bet? Become a marketing whiz!Read More