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Did you know that each month we package the best new ideas targeted for photographers and
creative professionals in our free newsletter?
Top Marketing Ideas | Not so long ago, starting a business was something reserved only for the most perseverant enthusiasts. The equipment was expensive, and it took quite some time to learn how to use it. Nowadays, it’s completely the opposite – the equipment has never been more affordable or more user-friendly. As a result, everyone with some extra cash on their hands can get the basic equipment, watch a tutorial or two on how to use it and start a photography business. In fact, photography is becoming one of the most saturated industries out there.Read More
Expert Photography Business Tricks | Starting a photography business might sound like a dream come true. Doing what you love all day long, and earning money doing it – what’s not to love about it? As it turns out, starting a photography business can be more challenging than most amateurs think. Your ability to take great photos is important, don’t get us wrong. However, it will take you only so far. After all, we’ve all seen ridiculously talented photographers start a business, struggle to make ends meet for a few months, only to close down their ventures.Read More
Easy Photography Branding Tips | Everyone from individuals and small business owners to celebrities and CEOs of international corporations seems to be concerned with one thing – their brands. Even my niece informed me (Quite patronizingly, at that!) that she doesn’t instagram Starbucks cups, because it’s “off-brand” for her. Did we really become so obsessed with brands? Turns out, we did! And if you’re serious about your photography business, you’ll want to pay attention to the way you brand it. It can literally be the difference between success and failure.Read More
Online Photography Marketing Tricks | The world of marketing has changed quite a lot. Not so long ago, all photographers had to do was put out an ad in local newspapers and sit back waiting for the phone to start ringing off the hook. Nowadays, almost no one will pick up the phone and book a photographer whose ad they saw in a magazine. Instead, we all turn to the Internet, whether we want to find a wedding photographer, or check out the portfolio of a photographer a friend recommended. Your potential clients, my friend, are no exception!Read More
Top Photography Business Essentials | Starting a photography business may be a dream come true for you, but it isn’t exactly a walk in the park, just because you’re passionate about taking photos. In fact, we’ve all seen many passionate, incredibly talented and enthusiastic photographers quit their day job, start a photography business, and struggle for a few months to make ends meet, only to close it down. So, if talent and passion alone aren’t enough to turn your hobby into a profitable business, what will it take?Read More
Photography Branding Expert Advice | In our previous post, we discussed the importance of logos and shared some of our favorite design tips. However, building a powerful brand involves a lot more than having a logo designed. Unlike what many branding agencies would have you believe, though, it doesn’t have to be complicated or expensive. With the right guidance, a few industry secrets, and just a pinch of creativity, you too can build a brand that effortlessly stands out even in the most saturated industry.Read More
Photography Business Industry Secrets | Starting a photography business may be a dream come true for you. If the mere thought of storming into your office and quitting that dull desk job gives you goosebumps, it’s definitely something you’ll want to think about more seriously. However, starting a photography business might also be one of the most nerve-wracking decisions of your life, regardless how talented you surely are. While your friends and family may be fangirling over your work, in order to become a successful pro photographer, you need more than just raw talent.Read More
Essential Photography Branding Tips | Deciding to quit your day job and start a photography business can be a risky move in this day and age. The equipment has never been more affordable, and it’s really user-friendly, which means pretty much anyone with some extra cash lying around can get their hands on some equipment, watch a few tutorials on how to operate it, and start a photography business. While starting a photography business is easy, turning it into a success story is a completely different story.Read More