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Expert Photography Marketing Hacks | The art of marketing has gotten a bad rep! It seems the only time we discuss marketing is when beauty magazines publish a badly edited photo. We focus on the body image marketing strategies are projecting on young girls (and boys!), and we marvel at the ingenious ways agencies trick us to believe something without realizing what they’re doing. Yet, marketing is far from being a magical weapon only large faceless corporations have power over. In fact, marketing is just as important for small businesses as it is for international corporations.Read More
Simple Photography Branding Ideas | Branding might be one of the most important tasks every business owner must tackle – yet, it’s surrounded with more myths and misconceptions than you think. Many business owners, especially those just starting out, mistakenly believe that branding is something reserved only for the ridiculously successful, international corporations. There are also business owners that think building a brand is having a logo designed and calling it a day. The truth of the matter is that branding is just as important for a small startup as it is for a large company, but the good news is that it isn’t really rocket science!Read More
Photography Business Success Ideas | Starting any type of business is by no means a simple feat! If that were the case, everyone would be entrepreneurs. Yet, you’d be amazed just how many photographers out there believe that the only thing required to start a successful photography business is raw talent. Don’t get us wrong, talent is critical, but it’s far from being the only factor. At the end of the day, it will take you only so far. If you’re serious about turning your passion for photography into a solid source of income, you’ll need to work on your business skills as well.Read More
Best Photography Marketing Hacks | A few days ago I stumbled upon an incredibly simple, yet profound quote by a renown author Steuart Henderson Britt: “Doing business without marketing is like winking at a girl in the dark. You know what you are doing but nobody else does.” This becomes even more apparent in markets that are saturated like the photography industry. The competition is fierce, and you need to bring your A game if you’re serious about your business. At the end of the day, your ability to take stunning photos will take you only so far.Read More
Successful Photography Brands | Branding is a critical element of every marketing strategy, regardless of the size of your business. It will help you stand out from the crowd, whether you’re a small wedding photography business or a giant tech venture. Through branding, you’ll create a unique identity that will set you apart, and this uniqueness will draw potential clients to your brand, products, and services. In other words, when done right, your brand will boost client loyalty and turn clients into brand ambassadors.Read More
Pro Photography Business Hacks | Photography is on the fast track towards becoming one of the most saturated industries out there, with new photographers joining the industry on a daily basis. This should definitely not come as a surprise – after all, photography is a highly creative industry, so it’s no wonder it appeals to so many. Not only that, but the equipment has never been more affordable, which means anyone with some money lying around can get their hands on the basic equipment, watch a few tutorials on how to operate it, and start a photography business.Read More
Photography Business Online Marketing Ideas | Regardless of the industry and the size of the company, there’s one universal goal all business owners have in common: to sell their services and products. Sounds simple, doesn’t it? All you need to do is get your services or products in front of your potential clients and they’ll come to you. In reality, selling your services is a lot trickier, especially in industries as saturated as the photography industry. After all, there are many photographers out there offering similar services, which means your ability to take stunning photos will get you only so far.Read More
Simple Branding Guide | There might be many photographers out there offering services similar to yours, but there are is only one you! All your flaws, strengths, and experience is what makes you unique. The great news is that you can use that to your own advantage. And being unique is a good thing – not just in life in general, but in business as well. After all, they say you need to be odd in order to be number one. Especially when you’re entering a saturated market such as the photography industry.Read More