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Photography Business Stationery Design Ideas | Many photographers believe that branding their businesses means having a logo designed. Or even worse, purchasing a cheap logo template and calling it a day. This is a mistake that can cost you a lot more than you think. Building a recognizable brand does require having a unique, memorable logo design – but that’s just the first step. You brand is your promise to your potential clients, the voice you use to convey that promise, the experience people have doing business with you, and your visual identity. Needless to stay, this trickles down to your business stationery as well.Read More
Photography Business Card Designs | Many photographers mistakenly believe that the good ol’ business card is a quirky relic from a long gone era. We’ve got social media, smartphones, and Google almighty. Why would you need a business card? Well, as it turns out, business cards, when done right, can be used for more than simply providing people with your contact details.Read More
Essential Photography Business Stationery Tips | We’ve been going through a major shift in the way we do pretty much everything in our lives. And it’s all thanks to the introduction of the world wide web. Whether you want to connect with friends and family, do some shopping, watch funny cat videos, or learn something new, you’ll turn to the Internet. It’s fast, it’s accessible, and it’s cheap. No wonder, then, that it affected the way we do business as well. Your potential and existing clients are just an email or a tweet away. So, it’s safe to say that printed business stationery is dead, right? Not really!Read More
Elegant Photography Business Cards | Business cards have been around for centuries. Yes, literally! They were first introduced back in the 17th century, and although they featured different type of information back then (People apparently didn’t feel like featuring their cell phone numbers on their business cards in the 17th century!), the ultimate purpose of these cards hasn’t changed much. This goal was (And still is!) to provide potential clients and business partners with the most relevant information. Back in the 17th century, it was the name of the merchant and a map of their location. Nowadays, however, your business card can do much more than that!Read More
Creative Photography Logo Hacks | Not so long ago, starting a photography business was a much more difficult undertaking. However, in the last few years, the equipment has become more affordable than ever, and it’s never been easier to use. This is great news, because pretty much everyone passionate about the art of taking stunning photos can get their hands on some money and start their own business. The bad news, however, is that the photography industry is becoming an increasingly saturated one and standing out from the crowd is turning out to be a lot more challenging than actually starting a business.Read More
Photography Marketing Collateral Guidelines | If you’re trying to build brand loyalty and repeat business, you can’t go past marketing collateral that raises brand awareness. When done right, your marketing collateral can do much more than simply deliver your message. It can turn your brand into a memorable visual experience, boost brand loyalty, and even grow your client base. However, not all marketing collateral is created equal. In fact, when not done right, marketing collateral can do more damage than good.Read More
Simple Photography Business Card Ideas | Despite the fact we live in a digital age, the good ol’ business card is still alive and well. Even though there are business owners that mistakenly believe that social media and email replaced business cards, we’re all handed dozens of cards each week. It’s the universally recognized tradition and a vital part of the business etiquette after all, and it can help you achieve a lot more than simply provide your potential client with your contact details. Yet, you’d be amazed just how many business owners don’t even carry them around anymore.Read More
Photography Business Logo Inspiration | There’s no denying the fact that we live in a world painted with logos. Take a look around you – the device you’re using to read this has a logo on it, doesn’t it? What about the clothes you’re wearing? The car you’re driving? The packaging of the food you eat? Yup, pretty much everything around us has a logo on it. There are so many logos around us, in fact, that our minds learned to completely ignore most of them. You don’t even notice dozens of logos you come across from the moment you wake up till the moment you leave for work.Read More