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Photography Marketing Collateral Essentials | Photography industry is becoming increasingly saturated, with new photographers jumping on the bandwagon and starting their businesses each day. The great news is that the equipment is more affordable and user-friendly than ever before, so if you’re passionate about the art of photography, there’s not much standing between you and your dream of turning pro. The bad news, however, is that the competition has never been greater, which means you need to bring your A game if you’re hoping to stand out from the crowd.Read More
Effective Photography Business Card Ideas | There’s only a few business tools as powerful as the good ol’ business card – they’re essentially billboards, but instead of speeding past them, your potential and existing clients hold onto them, store them, and can even end up handing them to their friends and family. In this digital era, think of them as your foot soldiers, spreading the word about your services and raising brand awareness. However, not all business cards are created equal! In fact, when not done right, your business card can end up doing more damage than good.Read More
Expert Photography Logo Guidelines | Many photographers out there believe that they don’t really need a logo – after all, their work is their visual identity, so what could a small piece of graphic design do for their business? Well, it turns out, quite a lot more than they think! A logo is oftentimes the very first point of contact a potential client has with your business, and it will affect that critical first impression long before they get to your portfolio. If your logo doesn’t make a favorable impression, potential clients might not even bother checking out your work!Read More
Photography Business Stationery Guide | Modern business owners tend to neglect their business stationery, and some don’t use it at all. While emails may be the standard means of written communication these days, the good ol’ business stationery can still do plenty for your photography business and your brand. In fact, it can be the difference between a lost sale and a loyal client for life, so you’ll want to make sure your stationery items are working just as hard at raising brand awareness as you are.Read More
Creative Photography Business Card Ideas | Let me be honest right off the bat – I love business cards: I love working with our designers on card designs, I love checking out people’s business cards at networking events, and I love the feeling of pride I get when I hand out my business card. But it’s not just me – while many business owners, especially those just starting out, may believe the good ol’ business card is just a relic of a long gone era, it’s far from being true. In fact, business cards are just as effective, if not even more, even in our digital era.Read More
Simple Photography Logo Advice | Many photographers mistakenly believe that having a professional design a logo for them is something that comes later on, only after they gain some recognition and invest considerable amounts of money into marketing, when they should actually sort out the logo right off the bat. Designing a logo that gets people talking doesn’t have to be expensive or exhausting, yet you’d be amazed just how many photographers out there deliberately choose to cut corners and have a neighbor’s artsy kid whip up a design for them.Read More
Marketing Collateral Design Essentials | Many business owners mistakenly believe that print is dead – after all, we’ve got emails, newsletters, social media, your website, and the list goes on and on! However, claims that print has been replaced with digital tools we have at our disposal are unfounded and unreasonable. While the digital tools are simple to use, affordable, and effective, there’s still an important role printed marketing collateral plays in business, and if you’re serious about your photography business, you can’t afford to overlook it.Read More
Business Card Expert Advice | Designing a business card in 2016 can feel futile at times – after all, we’ve got all these wonders of technology that can do so much more at our disposal. Not only can you directly contact someone through social media, but you can find a lot more about them than you would from a business card, so why should you even bother? The truth is that business cards are worth more than face value. From brand representation to reputation boost, a business card can do much more than simply provide a potential client with your contact details.Read More