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Perfect Business Card Anatomy | Business cards are the backbone of the business etiquette and there’s hardly such a universal tradition that unites the business people across the world. Whether you’re a photographer from the States, an accountant in Taiwan, or a math tutor in Sweden, you can benefit from investing in custom business cards. When done right, a business card can do a lot more than simply provide potential clients and business partners with your contact details. In fact, it can be one of the most powerful tools to grow your business!Read More
Photography Logo Design Guidelines | Designing a logo sounds super easy – choose a random shape, paste the name of your business next to it, and voilà: your new logo. While technically this can be considered a logo, it doesn’t mean it’s necessarily a good one! Nor does it mean it’s an appropriate logo for your particular brand. There’s an entire industry behind effective logos for a reason – logo design is art, not an afterthought. After all, your logo will represent your entire brand and be the face of your business!Read More
Professional Photography Business Stationery | Business stationery has been around for ages in one form or another, and we’ve gotten pretty much used to being buried under an avalanche of stationery throughout the day. Yet, you’d be amazed just how many photographers decide not to invest in business stationery, despite the fact that professionally designed, custom business stationery is as effective as ever. The reason isn’t that photographers don’t care about communicating with their potential and existing clients. The reason is a lot simpler – they mistakenly believe that modern technology has replaced business stationery.Read More
Business Card Design Made Simple | Business card is one of the quickest ways to exchange contact details with a potential client, employer, or a business partner. They aren’t battery powered, so they’re never off. They aren’t stored on a server or a cloud, so they’re never offline. Yet, you’d be amazed just how many photographers out there, and business owners in general, choose not to invest in this deceptively small, yet incredibly powerful business tool.Read More
Photography Logo Cheat Sheet | While talking about the importance of branding in one of our previous posts, we mentioned designing a logo as a crucial part of any branding effort. However, a single paragraph on logo design doesn’t do it justice! Think about it: your logo will be the most visible element of your brand. Yes, even more visible than your photos. You’ll feature your logo on your business cards, stationery items, marketing materials, and throughout social media. This means your potential client will start building their impression of you and your business long before they check out your work.Read More
Business Stationery Essentials | Investing in business (or office) stationery might not be at the top of your list of priorities, especially in this day and age! There’s simply no denying that we live in a digital era, so why would you even consider investing in business stationery when you can reach your potential and existing clients in a matter of minutes? They’re just a few clicks away, so sending out a letter with custom letterhead is a silly idea, right? Well, not really. It turns out, business stationery is far from being dead! In fact, it’s just as important as ever.Read More
Photography Business Card Basics | There’s no denying that the world we live in has changed quite a lot in just a few years. And the change has been so gradual that we barely noticed the shift. Yet, when you take a step back and take a look at our lives, it’s obvious that we live in a digital age. Can you imagine the world without Google? Or your smartphone? What on earth did people do with their spare time before Facebook and Twitter? And even more importantly, how did we all go through our lives without funny cat videos?Read More
Custom Photography Business Stationery Design | Business stationery is all around us! Whether someone hands you a business card, mails you a letter in a custom envelope, or hands you a flyer on your way to work, the world around us is buried under an avalanche of business stationery. The bad news is that most of the stationery out there is either boring or designed poorly. The good news, however, is that setting up a creative and unique business stationery package that helps you stand out and gets you noticed isn’t all that difficult.Read More