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Simple Photography Logos | Designing a logo is super easy, right? Find a pretty shape, paste the name of your business, and voila, you’ve got yourself your very own logo. Logo design may sound like an easy task, but in reality, there’s a lot of effort, skills, and creativity behind those seemingly simple pieces of design you can’t see at a single glance – and that’s exactly the beauty of it. There’s a whole industry behind effective logo design, and for good reason – it’s one of the most important branding elements and first contacts potential clients have with your business.Read More
Photography Business Card Ideas | How many business cards have you been handed this week? What about this month? The good ol’ business card is the backbone of business, regardless of the industry you’re in, and they’ve been around for so long, they’ve become ingrained in business etiquette and culture. Yet, for a tool we use on a daily basis, most people know surprisingly little about it – and you’d be amazed just how far this seemingly simple business tool has come since its introduction!Read More
Photography Logo Design Mistakes | Designing a logo is an incredibly creative project, so it shouldn’t come as a surprise that many photographers decide to design their own logos, or at least get involved in the process – after all, photography is one of the most creative industries, so it’s only natural the ideas photographers have are just as creative as their works. However, just like there’s much more behind a great photo than meets the eye, designing an effective logo involves a lot more than simply pasting the name of your business next to a pretty shape.Read More
Photography Marketing Collateral Hacks | There’s no denying that most of us work in incredibly competitive markets, and photographers are no exception! With so many photographers out there competing for the same audience, you need to pull out all the stops to ensure you stand out from the crowd of shooters and grab the attention of your potential clients. And if you think that your ability to take stunning photos will take care of everything, you’re about to have a rude awakening! In order to turn your passion for photography into a profitable business, you’ll need to work on your marketing as much as you’re working on your photography skillsRead More
Stellar Photography Logo Ideas | Logos are all around us – so much so, in fact, that our brains became pretty much immune to them. Just think about all the brand logos you see in the morning from the moment you get up till the moment you leave your place – from the logo on your phone, coffee, coffee machine, and toothpaste, to the logos on your clothes and on your car. This is a great evolutionary feat, no question about it, but it poses a serious challenge for business owners. Your logo represents your business, so it’s only natural that the last thing you want is to have your logo blend in with the rest of the logos your potential clients ignore.Read More
Clever Business Stationery Ideas | Has print really been replaced by emails, websites, and social media? If you can reach your potential client with just a few keystrokes, or a couple of taps on your smartphone, why on earth would you even consider investing in custom business stationery? While it’s true that you can engage your potential and existing clients and business partners without using printed business stationery, you’ll want to keep in mind that an email will deliver your message, but it won’t do all the things a custom printed letterhead will do for your business.Read More
Essential Business Card Design Tips | There’s no business tool quite as popular as the good ol’ business card. Despite smartphones, the Internet, and social media becoming an essential part of our daily lives, business cards are still being used on a daily basis – in fact, the average person is handed a few dozens of business cards each month, if not even each week. Needless to say, business cards are not going anywhere any time soon! However, majority of photographers out there either completely overlook the importance of business cards, or carry around cards that never truly fulfill their potential.Read More
Photography Logos | In theory, logo design is super easy – you put together a random shape, type in the name of your business, and you’re done. However, while this might technically be true for designing a logo, designing an effective logo is quite a different story. We live in a world painted with logos: everything from the clothes we wear and the food we eat to the cars we drive and the roadside billboards we drive by seem to feature a logo. In fact, the average person sees a few dozens of logos by the time they leave their home for work, and our brains have learned to filter out most of them.Read More