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Marketing Collateral Design Hacks | What a time to be alive! There’s no denying we live in a digital era. Not only are your friends and family just a few clicks of the mouse away, but so are your potential and existing clients. In time when a prospect is just an email or a tweet away, it’s no surprise that many business owners think that printed marketing collateral is just a relic from a long gone era. However, there are still some pretty major benefits, and if you’re serious about your photography business, you’ll definitely want to consider investing in custom collateral.Read More
Modern Business Card Guidelines | Social media, email, and digital technology may have made reaching out to your potential clients a lot easier, but that doesn’t mean all of the existing business tools have been completely replaced. Sure, you’re more likely to send an email instead of a fax, but when it comes to providing potential clients with your most important information, nothing really beats business cards. The truth of the matter is that the good ol’ business card is far from being a relic from a long gone era. In fact, it has never been more effective!Read More
Expert Photography Logo Tips | Designing a logo is ridiculously easy, right? You find a random shape, slap the name of your business in there, and you’re done. As if! Logo design may seem easy at first, which is exactly what makes it so difficult. In fact, there’s an entire industry behind effective logo design, and it takes more effort, planning, and research than you may believe. But, ain’t nobody got time for that, right? You’re starting a business, for the love of everything holy, so you can’t really spend years researching logo design. That’s why we put together this list!Read More
Photography Business Tools | There’s a myriad of tools modern photographers can use to promote their businesses – both online and off. And if you’re a small business owner, you know you could use any tool at your disposal, especially in industries as saturated as the photography industry. Yet, you’d be amazed just how many photographers out there completely neglect their stationery. Sure, you’ve got email and social media, but that doesn’t mean they’ve replaced the good ol’ stationery. In fact, it’s quite the opposite.Read More
Essential Business Card Elements | Business cards have been around for centuries now, and they’re not going anywhere, any time soon. First introduced as trade cards back in the 17th century (The good ol’ days!), the modern business card has come a long way. Whether you’re meeting a potential client or a business partner for the first time, you’ll exchange business cards at one point or another. This is a critical moment in your business relationship and it can affect their impression of you and your business.Read More
Essential Photography Logo Design Tips | We live in a world painted with logos. Pretty much everything around us has a logo on it. So much so, in fact, that our brains learned to ignore most of the them. This is good, because we’d be overwhelmed with all the logos we’re bombarded with. This is bad news for business owners, however. You want to make sure your logo breaks through this mental barrier and grabs the attention of your target audience.Read More
Photography Business Stationery Design Ideas | Many photographers believe that branding their businesses means having a logo designed. Or even worse, purchasing a cheap logo template and calling it a day. This is a mistake that can cost you a lot more than you think. Building a recognizable brand does require having a unique, memorable logo design – but that’s just the first step. You brand is your promise to your potential clients, the voice you use to convey that promise, the experience people have doing business with you, and your visual identity. Needless to stay, this trickles down to your business stationery as well.Read More
Photography Business Card Designs | Many photographers mistakenly believe that the good ol’ business card is a quirky relic from a long gone era. We’ve got social media, smartphones, and Google almighty. Why would you need a business card? Well, as it turns out, business cards, when done right, can be used for more than simply providing people with your contact details.Read More