Can you keep a secret?
Did you know that each month we package the best new ideas targeted for photographers and
creative professionals in our free newsletter?
Pro Photography Secrets | There are already more than 150,000 professional photographers in the U.S., according to Department of Labor statistics, and thousands of serious amateurs are continually seeking to become established. Whether yours is a new or long-standing photography business, you have plenty of competition. You may be the best photographer in the world but if you lack the ability to market yourself effectively, if you lack entrepreneurial skills; you will achieve nothing. To succeed as a photographer, you must know how to sell your skills and control your finances. Professional photography is highly competitive, but there are a number of steps small business owners can take to stand out in a crowded market.Read More
Photo Business Tools | For those with a creative character and an aspiration to spread the beauty they see, photography is an outstanding path to pursue. If you want to establish your own photography business, however, there’s more to learn than how to use a camera. When people dream of a life as photographers, they only see the bright side of it: taking photographs. But in fact, many photographers use up more time sitting at a desk than taking pictures. The business of photography has one more side: editing, filing and selling pictures. This means you need to discover additional tools to use when your camera sits atop the shelf behind you or in your bag.Read More
Brand Building Secrets | People enjoy telling others about the brands they love and buying a certain brand says a bit about the individual who buys it. At the core of a great business is a first class product or service and each business wants to be a client’s ‘first choice’. Building and managing a brand can play a big part in making this happen and if you want to reinforce and manage the perceptions of your business, then a strong brand is desired. To succeed in branding you must recognize the needs and wants of your clients and prospects. You do this by integrating your brand strategies through your business at every point of public contact.Read More
Successful Photography Business Guidelines | There are numerous things that you need to contemplate when starting a photography business, such as what you want to photograph, a name for your business, etc. In some ways, those are the stress-free parts, since we have complete control over building our portfolio and our website, or even getting a logo perfectly designed to suit our tastes. But lot of your professional time will be spent away from the camera. You’ll need a first-class set of business skills to be successful as a photographer. Some great photographers also have great business skills but it’s not that typical.Read More
Photography Business Marketing Strategy | Strapped for cash and searching for ways to create buzz about your photography business? In this economy, you need all the help you can get to guarantee that your business is seen among all the noise, and it is not enough to create beautiful pictures and a beautiful website and hope your phone starts ringing. However, there’s good news: marketing your photography business does not have to be complex or expensive. We live in a digital age, so photographers need to discover and interact with clients wherever they live within the digital space.Read More
Photography Portfolio Websites | Whether you would like to do weddings, commercial jobs, portraits or to work for an ecological group to save the earth, a portfolio is the tool that shows a client your capabilities. Being hired to shoot a project requires that you have the whole package– exceptional photos, approach, character, discipline — but when it comes down to it, the first thing a customer will look at when doing their research is something that many photographers ignore: the website. Your website is the best worker and promoter you’ll ever have. It works through the night, early mornings and will do everything you say.Read More
Photo Business Branding | Think about your brand as your touch point. Every single way you reach your customers and potential clients from your logo to your marketing and your product to your customer service is basically your brand. Many photographers are worried that the clients they are competing for in this tough environment won’t know the dissimilarity between the real deal and the weekend warriors. Your brand must showcase not only your work in the best imaginable way, but your personality as well. Branding is your opportunity to show the world who you are, and why they should hire you. If a photo business owner loves and is proud of the look they present to the world, they will attract the right clients and have lots of self-assurance while doing it.Read More
Online Portfolio Website | If you are a photographer you know the importance of visual appeal, be it in photographs or the online portfolio website you use to show off your skills. If your photo business is still and you apparently can’t land new gigs, the best choice is to build a killer online portfolio. One of the benefits of your portfolio website is showing up in search engine results. When someone needs a photographer for their approaching event, they might ask a few friends, but by and large they will be searching the internet for information. They will check out portfolios, compare prices, and contact people for their accessibility, all via the websites they find through sites like Google.Read More