Clever Business Card Design Tips | Business Cards Still Matter. Here’s How To Make Yours Stand Out
Clever Business Card Design Tips | Launching a new business? Trying you best to strike a deal with one of the potential clients in your target market? Well, a business card is then the right tool for you. Despite the move to everything digital, the exchange of printed business cards is time-tested tradition in the business world. Whether you are meeting a potential client for the very first time or attending a networking event, your business card is a crucial tool for making a good impression.
Your business card is one of the most versatile and powerful marketing tools you’ll ever have. If you don’t have a card you can hand out to potential clients and business partners, you’re missing out on a critical marketing opportunity. However, your business card will never be the marketing workhorse it should be unless it looks professional, is easy to read, and helps potential clients remember what you provide and why they should get it from you. Making all that happen on a piece of paper that is only 3.5 inches wide and 2 inches deep is a tall order. But it can be done.
Include The Appropriate Information | Clever Business Card Design Tips
It may sound obvious, but the first (and most important!) thing to figure out when creating your business card is the information you want to include. Make sure your name, job title, phone number, email address, and company name or logo are clearly displayed. You don’t have to include a complete list of services or every single mailing address if your business has multiple locations. There is a very limited space on a business card, so by limiting the information, the overall design will be cleaner and more effective.
Make It Readable | Clever Business Card Design Tips
The average business cards are just 3.5″ x 2″, so you don’t have too much space to work with. Don’t make your logo too big, don’t make the font too small to be comfortably read, and don’t be afraid to use plenty of white space to keep everything well-organized. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a complex fancy font impossible to decipher.
Adjust The Tone Of The Business Card To The Tone Of Your Company | Clever Business Card Design Tips
If what you do is funny or entertaining, rest assured that your potential clients aren’t expecting to get a generic business card from you, unless you write on the back “This is so boring! Come see how we do fun!”. If you are an artist or a graphic designer, for example, it is perfectly acceptable to use trendy colors and fonts. If you are an investment banker, on the other hand, a sober layout and colors such as blue or gray work far better.
Use The Back Of The Card | Clever Business Card Design Tips
Even if you want a one-sided business card, you can take advantage of the back to feature your logo or include a handwritten note. While you need to have written content on one side of the card, think about using the other for something more visual. If you do something innovative or provide a very specific service, you can incorporate a picture or illustration of what you do. Also, if your style is coherent and you’re famous for a specific thing, showcase that on all of your cards.
Keep To The Standard Business Card Size | Clever Business Card Design Tips
Standard business cards are 2″ x 3.5″, in either vertical or horizontal orientation. Horizontal is more common, but plenty of people and companies now going with vertical layouts. Keep in mind that wallets and business card holders are specifically made to accommodate this size. If your business card doesn’t fit into these items, it may get tossed in the trash — making you lose out on potential business. Working with this tiny piece of paper doesn’t mean you can’t get creative: begin by considering the information you want to convey, then work your design around presenting this information in a creative way.
Have Your Business Cards Printed On Good Paper | Clever Business Card Design Tips
If you have skimped on the design and printing of your business card, what does that say about the quality of the products or services you’re providing? You need your business card to be sturdy so it doesn’t get dented or torn in your wallet or business card holder. Just like a flimsy handshake will never make a good impression; neither will a flimsy business card. No matter how good your product or services are, if your business card looks unprofessional, you will lose business.