Clever Business Card Ideas | The Business Card Is Alive And Well After All! Here’s 5 Things You Need To Know When Designing Yours

Clever Business Card Ideas | The Business Card Is Alive And

Clever Business Card Ideas | Life gets more and more paperless every day. We archive important emails instead of printing and filing; we view attachments on computer screens instead of using up expensive ink or toner. We use the likes of Dropbox and Google Drive to share documents instead of distributing paper copies before a meeting. However, despite working in paperless offices more and more, the humble business card is still the backbone of business. That’s because business cards still represent one of the most effective and efficient ways to market yourself and your business in one-on-one interactions with potential clients and business partners.

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Pretty much every business owner will attend countless networking events and exchange business cards. What do you do with them when you get back to the office? The cold hard truth is that the vast majority of business cards handed out will be tossed in the trash within a week. Your business card is often the first impression a potential client has of your business, and its design and message will ultimately determine whether it gets trashed or filed for contact later. So how can you make sure your business card makes the cut?

Stand Out With Stock | Clever Business Card Ideas

When you give your potential clients your business card, the first thing they will notice is the texture. Make sure that your card is printed on good, heavy paper. You want it to hold up and stand out in a stack that gets shuffled through time and time again. Is your business card design of professional quality or is it flimsy with perforated edges? Does it get torn easily? Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?

Clever Business Card Ideas | The Business Card Is Alive And

RELATED: Ultimate Business Card Guide | How To Design Unforgettable Business Cards That Will Make Your Clients Look Twice

Understand The Purpose Of The Card | Clever Business Card Ideas

Whatever you do, the business card serves as a connection between your business and your potential clients. Anything beside that is an extra and should be approached as such. While it may sound obvious, but you need to keep in mind that the first (and most important!) thing to consider when creating your business card is the information you want to include. Think carefully about which contact details to include – you have to strike a balance between including enough points of contact without making your card too cluttered. What’s most important? Your name definitely should be there, along with the name of your business (via your logo), your phone number, website, and your e-mail address.

Reinforce Your Brand | Clever Business Card Ideas

Your business card will oftentimes be the first branded marketing material that potential clients see, so it’s important that it gives them a sense of your brand’s nature and what you and your business are all about. It should look like everything else associated with your brand. In other words, if your brand uses particular colors, fonts, or even imagery, those elements should be represented on your business cards, which will reinforce your brand and helping your potential clients remember you and your company better.

RELATED: Ultimate Business Card Design Guide | Step Up Your Networking Game! 6 Tips To Design Better Business Cards

Clever Business Card Ideas | The Business Card Is Alive And

Stick To The Standard Size | Clever Business Card Ideas

Yes, your business card may end up stuffed in a desk drawer with a pile of other business cards. Make it stand out from the rest by using colors, imagery, or using high quality card stock. However, keep in mind that the average business card size is 3.5” x 2” — which means wallets and business card holders are made to accommodate this particular size. If you business card won’t fit into these items, it may get tossed in the trash, making you lose business, so it is always a wise idea to stick to the standard business card size.

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Utilize The Back | Clever Business Card Ideas

When designing a business card, you want to make sure you use all the available space to its fullest potential; this includes the back. Many people will keep the back of the card blank, which can be a huge waste of precious space. However, remember that traditional card holders assume that side is blank, so if you do put copy on it, make sure the information is of a supplemental nature, like your mission statement, or even a coupon. People like to save money! They’ll keep your card around if it includes a discount offer, so consider including a compelling offer that makes people want to reach out to you.

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