Clever Business Card Tips | How To Create A Memorable Business Card: Seven Pro Tips
Clever Business Card Tips | Many business owners overlook the value of having a professional business card that accurately represents their brand image, yet this small piece of paper can be an important part of every collateral package. It’s often the first item potential clients will get from you, which makes it your first opportunity to make a strong, positive impression on them.
A well-designed business card lends legitimacy to your business, and can make you stand out from the crowd of competitors. However, it won’t be the marketing powerhouse it should be unless it looks professional, is easy to read, and helps your existing and potential clients remember what services or products you’re providing and why they should get it from you. Making all that happen on a document that is only 3.5×2 inches deep is a tall order. But it can be done.
Include Important Contact Information | Clever Business Card Tips
It may sound obvious, but the first and most critical thing to consider when creating your business card is the information you want to include. For example, your email, phone number, website, name and job title. Remember, you don’t have to include a complete list of services or every single mailing address if your company has multiple locations. Think carefully about which contact details to include – you have to find a way to achieve a balance between providing enough points of contact, without making your card look cluttered.
Boost Your Brand | Clever Business Card Tips
Your business card will often be the first branded marketing material that potential clients see, so it’s important that it gives them a sense of what you and your business are all about. This is why you should try not to veer from other branded materials. Keep your business card design consistent with the general color and design scheme on your website, in your store, and other marketing materials. A business card can reinforce your brand by using brand elements such as logo, colors and fonts. Including these elements helps to boost brand awareness, helping new acquaintances remember you and your business better.
Keep It Simple | Clever Business Card Tips
The average business card is just 3.5″ x 2″, which means you don’t have too much space to work with. To put that space to good use, try not to make your logo too big, don’t make the type too small to be comfortably read, and don’t be afraid to use white space. Having a strong, yet simple and easy to read business card will portray you as someone who is professional, savvy and tasteful — someone that is enjoyable to do business with.
Invest In High Quality Paper | Clever Business Card Tips
Thicker cards tend to feel more expensive – making your business appear more reliable. A business card printed on paper thinner than 300gsm can look and feel rather thin, which can make it feel tacky and cheap as a result. You need your business card to be sturdy so it doesn’t get dented or torn in your wallet or business card holder. Just like a flimsy handshake won’t make a good impression; neither will a flimsy business card.
Use Standard Business Card Size | Clever Business Card Tips
When handing out business cards, you want to make sure that the potential client will hold on to it. While it is important to make your business card stand out, you do want to be sure it fits a standard business card size. Think about it – wallets and business card holders are made to accommodate this size, and if you business card won’t fit, it may get tossed in the trash—making you lose out on potential business.
Use Both Sides | Clever Business Card Tips
While you need to have written content on one side of the card, think about saving the other for something more visual. Maybe you could use the space to showcase an image of your product, or something related to your business. If you end up putting some content on it, be sure the information is of a supplemental nature: e.g., your company’s mission or tagline.
Link Your Business Card To Your Digital Side | Clever Business Card Tips
QR codes are a great way to visually present web addresses, phone numbers or vCards, and they provide an organized way of including a lot of information on a business card, without making it look cluttered. It’s also an easy way to create a link between your printed and online content – by scanning the code, people can automatically be sent to your website.