Clever Business Stationery Design | Clueless About Stationery Design? Get Started With These Essential Tips
Clever Business Stationery Design | Business stationery is a critical part of a small business owner’s arsenal. You may believe that stationery items such as letterheads, business cards, and compliment slips are far from being crucial to the success of your company, but investing in well-designed stationery will help you boost brand recognition. The stationery you choose for your business will help potential clients form a good impression of your business, so the design should convey the image that you want your company to project.
Your stationery should capture the essence of your company’s mission and style. It’s your brand and identity, and lets your potential clients know just how professional your business is. Well-designed, professional, and attractive business stationery is vital, because it not only identifies your company, but it can also be a very effective marketing tool. You do not want to send the wrong message to existing or potential clients and business partners by using stationery that is not up to the standards of your products, or services. The right stationery can end up doing wonders for your business. Here are a few design tips for creating the best stationery for your company.
Branding | Clever Business Stationery Design
Branding is a top priority for most companies, as it allows clients to build up recognition for your company. This is why you should make sure you carefully represent the branding when designing your stationery items. This isn’t just about the logo, but the choice of color scheme, fonts, imagery, and much more. If you still don’t have a logo, you should consider designing one, or have one designed by a professional. It will be well worth the cost of having it designed by a professional, because it is an investment in the future image of your business. Consumers are always willing to buy from an established brand, so having stationery items custom-designed can not only help you build your brand, but also act as a marketing campaign.
Information | Clever Business Stationery Design
The starting point of any stationery design is to decide exactly which information will be used within the design. As obvious as it sounds, make sure you always include contact information on your custom printing items. It’s a digital world and most people will try to find your products or services on the Internet, so ALWAYS include your URL address on your stationery! Of all your contact details, this could possibly be the most crucial! You need to decide what are the critical pieces of information your letterhead should convey, and design using this hierarchy of importance so that the most important information is positioned obviously and accessibly.
Font Type | Clever Business Stationery Design
Whilst most businesses will try and stand out from the crowd with their custom printing designs, make sure that you do not choose illegible or complicated fonts. The font has to be legible, people have to be able to read the details clearly. If the text is on a business card, font size will be small, so the font type is crucial in order to clearly indicate what you do, and how to reach you. The same process should be in place for letterheads or email signatures.
Keep it Simple | Clever Business Stationery Design
Too many special effects overshadow your message of professionalism. Design the stationery for your company that will most effectively serve the needs of your business. Whilst you may be tempted to fill in every inch of your stationery with information, or images, this may result in your stationery becoming too cluttered, and a potential client could lose interest quite quickly. White space can also help break down areas of your stationery, allow you to divide sections, and prioritize the area of importance.
Use Color Carefully | Clever Business Stationery Design
Color is an effective way to draw attention to your design, and to specific areas within your stationery. Not only can it highlight a section, but it can also convey specific ideas and emotions, create associations, and of course reinforce branding. Color should be used to emphasize the content of your stationery items, and not placed here and there to fill up space. Blank white space is important too!
Paper Quality | Clever Business Stationery Design
Nothing will make or break your business stationery like the quality of the paper that you choose. Because you want the paper to have a tone of formality and professionalism, you should go with a thick and glossy option. A potential client will certainly notice the difference between standard photocopier paper and thick, glossy, high-quality paper. This small detail can be enough to change the perception of your company in the mind of a potential client.