Clever Logo Design | 7 Principles of Kick-Ass Logo Design
Clever Logo Design | Entrepreneurs love logos. And why wouldn’t they? A well-designed logo says to the world that “we’ve arrived” and are ready for serious business. Achieving a well designed logo requires really hard work and being up to date with the latest trends in design. It’s probably the best way of establishing brand identity, making an impact on customers and ensuring that they’ll remember your site and come back for a second visit.
Logo design is all around us. Even toddlers who can’t yet tie their own shoelaces recognize many logos or are able to deduce what a company sells just by looking at its logo. In an age where everyone must have a website to support their product, service or the company behind it, the demand for a top-notch logo has never been higher. More examples of logo design are out there than ever before, and with that comes the challenge of being different.
Keep it Simple | Clever Logo Design
These are probably the best words of advice, and it ties into almost all of our upcoming tips. Don’t try to make the logo design do too much: it doesn’t have to reflect every single aspect of the company’s history or show what the product or service is. A computer company’s logo design doesn’t have to always show a computer (Apple’s doesn’t). A complicated logo will not only make your logo complicated to reproduce and maintain, but you will also fail to engage your audience.
A simple logo design allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn. Simple but powerful logos permeate the business world and always prove to be the best icons for standing the test of time. The reason behind having a logo is to make your company or product name stick in the client’s mind. That can only happen if the customer can actually read it, easily, without squinting.
Be unique and clever | Clever Logo Design
Following closely behind the principle of simplicity is that of memorability. A logo is what helps distinguish a business from its competitors, so it’s important that the image stands out from the rest — something many brands struggle with. An effective logo design should be memorable and this is achieved by having a simple yet appropriate logo. Creating a unique design isn’t all about avoiding imitation, but also about designing something out-of-the-box. It’s tempting to just throw an industry icon on the page, but it’s important to think creatively.
Use your company or product name | Clever Logo Design
A logo consists of two elements: A wordmark and a symbol. While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are instantly recognizable, that’s because they’ve been around forever. Before a company can think about solely representing itself with a symbol, a great deal of advertising must be done. Unless you want to spend money to add ornamental artwork to your schtick, get a logo that people can read.
Color is key | Clever Logo Design
One of the most important considerations for logo design is the color palette. This is not a superficial decision, color carries meanings and communicates ideas. Bright and bold colors may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. Every color has a different implication and can bring nuance to your message — don’t fall into the trap of emphasizing the wrong message because of a simple brush stroke. However, logo designs need to work in black and white as well as color. If your logo design uses color to convey meaning, think about how you can reflect that meaning when the color is removed.
Avoid the cliches | Clever Logo Design
Every few years or so, some new trends come along in logo design. We personally love to study design trends and you might even find us suggesting jumping onto a few bandwagons to keep up with the times, but with logos we just hate it when a bunch of designers use the same idea over and over. Light bulbs for ‘ideas’, speech bubbles for ‘discussion’, globes for ‘international’, etc. These ideas are often the first things to pop into one’s head when brainstorming, and for the same reason should be the first ideas discarded.