Clever Photography Business Card Tips | Simple Tips A-List Photographers Use When Designing Their Most Valuable Networking Tool – Their Business Cards
Clever Photography Business Card Tips | Whether online or in real life, your first impression will be a major factor when it comes to the success of your business. This is especially true in the photography business, as photographers rely heavily on the word of mouth marketing. Even though we’ve all heard the good old saying “Never judge a book by its cover,” we’re all guilty of jumping to conclusions based on our first impressions. Whether watching a movie on Netflix because the thumbnail looked cool, or listening to a new podcast because the cover art appealed to us, our first impressions regularly affect our behavior. This, of course, goes for the way we do business as well.
While you may have your social media profiles dressed to the nines, and your online portfolio tweaked to perfection, you will need to pay as much attention to the first impressions you make in real life. In fact, if you don’t leave the right impression on potential clients you meet in person, they might not even bother checking out your portfolio. So, what can you do to ensure your first impression is your best impression? In addition to direct eye contact, a firm handshake and a big smile, you can take your first impression to the next level by handing out a kick-ass business card!
Business Cards Are Alive And Well | Clever Photography Business Card Tips
Many photographers believe that the business card is a relic of a long gone era, replaced by social media and smartphones. However, imagine shooting a wedding and one of the guests asking you to shoot their wedding. You can’t really sit down and start negotiating with a potential client, so what will you do? Dictate your name and phone number to a buzzed guest, ask for their phone to type in your contact details, tell them to google you, or go through your camera bag to find a pen and write your details on a napkin? Or would you rather hand out a business card?
Think Bigger! | Clever Photography Business Card Tips
The primary purpose of a business card is to provide potential clients with your contact details, sure, but it can do a lot more. For example, the paper you choose to use when printing your business card can make or break your first impression: thicker paper tends to feel more luxurious and can make your business appear reliable and more successful, which might eventually help a potential client decide whether to hire you or not. In other words – don’t cut corners on your first impression! Think about it – what will a business card that gets dented or torn easily tell your potential client about the quality of the services and products you’re offering?
Brand It | Clever Photography Business Card Tips
A business card can not only help you portray your business as a reliable enterprise, but it can also turn your brand into a memorable visual experience. At the end of the day, your business cards are much like foot soldiers spreading the word about your business and raising brand awareness, but only when done right. To get the most out of your investment, you’ll want to keep your business cards consistent with your other materials by using the same color scheme through and through, as well as the same fonts and style of graphics.
The goal here is to find a common thread you can use throughout your materials, including your business card, and ensure all of your materials look and feel like they came from the same source, even if they were laid on a desk next to each other. A recent study found that a customer needs to engage with a brand up to seven times before remembering it, and keeping everything consistent will make yours that much more memorable. Needless to say, creating a business card that reinforces your brand’s visual identity will make it stand out from even the largest pile of generic business cards.
Make It Readable | Clever Photography Business Card Tips
Since the primary purpose of your business card is to provide potential clients with your contact details, you will want to ensure that the information featured on the card is readable. Yet, you’d be amazed just how many photographers out there sacrifice readability trying to make their cards unique. Make sure the design of your card is unique if you want to get noticed and remembered, but don’t let it overshadow the content. Even the most stunning business card won’t do you any good if a potential client can’t read your phone number. To avoid that, keep the design simple and let the content be the center of attention.
In addition to the design itself, you will also want to pay attention to the fonts you use. As with everything else, less is more, so limit the number of fonts you use to 2-3 fonts max, because the human eye finds it difficult to scan multiple fonts at once. Also, try to avoid overly complex fonts – while intricate calligraphic fonts are fun and will definitely grab the attention, they tend to be more difficult to read, so stick with simpler, easier to read fonts, and leave the complex fonts for other materials. Remember, your potential clients need to be able to read your phone number at a single glance, not sit there trying to decipher your card.