Clever Photography Business Tips | Starting A Photography Business? Do These 6 Things!
Clever Photography Business Tips | You want to go pro? Great! You’re not the only one, though. Photography is a popular profession and hobby right now — and that’s the problem. However, that doesn’t necessarily mean you should toss your dreams of owning a photography business aside. It just means you have to work a bit smarter to set yourself apart from the flock of amateur photographers.
Ready to run a business first and be a photographer second? Hope so! Marketing yourself will suck up most of your time, particularly in the early years, so be ready for that. Photography may be your passion and we can’t blame you for it. However, if you’re thinking of taking this passion a few steps further into launching your own photography business, we have a few crucial tips and recommendations you should consider before jumping in.
Choose A Specialization | Clever Photography Business Tips
As you start exploring the idea of launching a photography business, you’ll want to give serious consideration to the type of business you will run. Don’t jump in blindly; instead consider the different lifestyles, as well as pros and cons to each niche. It’s vitally important that you know exactly who your ideal client is and that you tailor every part of your business toward the things he or she likes. By knowing who your ideal client is and what they love — especially those things that don’t relate to photography at all — you can more easily grab their attention and draw in their business.
Make A Plan | Clever Photography Business Tips
Photography is one of the most competitive businesses out there. You have to be a very good business person to make a decent living, and you’ll get there much more quickly if you start out right. Launching a business starts with the end. By clearly defining business goals, you will find a clear path to your destination, like breadcrumbs to follow later. Any serious photographer will tell you that you have to organize your thoughts on paper. This detailed document serves as your guide, describing what your business is and how it will be profitable. It breaks down things like cash flow, expenses, ownership, and competition.
Create A Website That Appeals To Your Ideal Client | Clever Photography Business Tips
Being able to showcase concrete examples of your work is essential for landing new assignments. Potential clients will always want to see proof of your talent so they can be sure they will be getting their money’s worth. Your website is often the first impression that people have of your business and can be thought of as your virtual storefront. After you’ve written your business plan and know what kind of clients you’re targeting, the portfolio website you set up should be directed to that market.
Rethink Your Pricing Menu | Clever Photography Business Tips
Maybe you just need a price menu re-design, or maybe you need to rethink what you’re charging entirely. It is crucial that you have a basic rate to refer to so you can assert your value when you get approached by clients. Even if you have to make exceptions and lower it to get assignments in the beginning, it’s better to have a starting point than to leave it to the client alone to set the terms. Take the time to analyze at the numbers and see how much you should actually be charging per session based on your time, equipment costs, travel expenses, props, etc.
Engage With Your Followers | Clever Photography Business Tips
Social media can drive your business far once you really get into it. Is your ideal client on Facebook? Twitter? Google+? Be there. And don’t just be there: social media is meant to be far more engaging than your website. The more you can strategically engage with your potential clients, the better your results will be.
Don’t Forget Testimonials | Clever Photography Business Tips
People look to others and their experiences when making decisions, so the more you can showcase testimonials, the more effective your marketing strategy will be. Remember that your most important clients are your past clients. Treat them right and they’ll be your best PR people. To get testimonials that pack a punch and aren’t just an unoriginal phrase like “They were awesome,” create a list of questions to ask your clients after they work with you in order to get the testimonials you need to infuse your marketing pieces with extra effectiveness.