Clever Photography Logo Tips | 4 Signs You’ve Got A Pretty Darn Good Logo!
Clever Photography Logo Tips | Designing a photography logo can be a really fun experience – it allows you to let the creative juices flow and come up with something that will not only represent your business, but also convey the nature of your brand. Yet, you’d be surprised just how many photographers out there believe that designing a logo comes down to pasting the name of your business next to a random shape and calling it a day. In order for your logo to be effective, you’ll need to do a bit more than that.
There are also those photographers that choose not to use a logo at all, believing their works are the best representation of their brand. Now, don’t get us wrong, we wholeheartedly agree with this, but there’s one issue with this sentiment – by the time your potential clients get to view your works, they will have already formed some sort of an opinion of you. If you fail to leave a good first impression, though, they might not even bother checking out your portfolio, so don’t leave anything to chance. Needless to say, your logo is a vital part of your first impression, and to help you figure out if it’s the logo that will work for your business just as hard as you are, we put together a checklist of essential traits all effective logos have in common!
Uniqueness | Clever Photography Logo Tips
Your logo will be the single most important representation of your business, and more often than not, the first contact a potential client has with your business. You will feature it on all your stationery items, marketing materials, and even use it to watermark your photos. Not only that, but it will represent everything you stand for, and it will, if done right, help potential and existing clients remember you and your business. All of this will be possible only if you ensure the logo you use for your photography business is completely unique.
At the end of the day, the very last thing you want from your logo is to have it mistaken for a logo of another photographer – making all the money and time spent on marketing a wasted investment. That is why it’s important to avoid using logo templates available online that are cheaper than a cup of coffee. While you may think you’re saving money, you can end up doing more damage than good. Not only do these templates have all the telltale signs of amateur design, but even the few decent templates are a bad idea, as they’re already being used by countless other businesses.
Simplicity | Clever Photography Logo Tips
If you’re serious about your logo, a simple design is vitally important for many different reasons – the most important one being usability. When designing a logo, you might want to add various design elements to ensure uniqueness, but bear in mind that once you’re done tweaking the design, you will feature your logo on every piece of paper that leaves your office – including smaller stuff like your business card. Will your logo be just as stunning when you scale it down to fit on a business card? Or will it turn into an unrecognizable smudge?
Another benefit of a simple logo is memorability. Your logo will represent your business, but it doesn’t have to tell your entire story, so leave out unnecessary design elements, special effects and complex shadows. Don’t make your potential clients sit there trying to decipher your logo – they need to be able to understand it, remember, and recognize it at a single glance, in any size!
Versatility | Clever Photography Logo Tips
Now that you’ve made sure your logo your logo is recognizable in any size, try and see if it meets other versatility requirements. For example, will be just as effective when the color is removed? The colors you use in your logo can be a great tool that conveys your message and helps your logo to stand out from the crowd, but it’s your job to make sure your logo is just as effective in situations that have considerable color limitations, such as when you scan and fax a document to a potential client and the logo comes out only in black on their end.
Our favorite trick to ensure this when designing a logo for a client is to start with some rough sketches. These are usually done with a simple pen and a sheet of paper, but we keep the sketches in black even when we move to the computer. It’s only when we’re completely happy with the design in black that we move onto adding colors and other tweaks. This way we can be sure the logo will be just as good even when the color is removed and the message won’t get lost along the way.
Timelessness | Clever Photography Logo Tips
The backbone of building a solid brand is consistency – so you’ll want to make sure you’re using the same logo throughout your materials. In addition to using the same version, you’ll also want to avoid tweaking your logo too much and too often, and especially completely revamping the design. You will spend considerable amounts of time and money to boost awareness and recognition, and by redesigning your logo, you will need to start from scratch. This is why it’s important to avoid following trends just for the sake of creating a trendy logo – trends come and go, and an overly trendy logo will feel dated and stale sooner than you think!