Clever Photography Marketing Ideas | Curious How To Market Your Photography Business? This Short Guide Answers All Your Question
Clever Photography Marketing Ideas | If you’re trying to go pro, you need to keep in mind that taking amazing pictures will only get you so far. You can be the world’s most talented photographer, but unless your potential clients hear about you and the services you’re providing, you won’t be able to turn your passion for photography into anything more than a hobby. This is where a solid marketing strategy comes into play and saves the day!
Any successful business owner will tell you that you need a marketing plan sorted out long before you hang the Open For Business sign. However, what many small business owners fail to understand is that the world of marketing has considerably evolved in the last few years. What worked 5-10 years ago can be pretty much useless today. So, if you’re just starting out and you’re wondering how to market the services you’re providing, or you’ve been a part of the industry for years now and need to brush up on your marketing skills, we’ve gathered some of the most effective and ridiculously affordable marketing tactics you can start using today! Let’s dive right in!
Your Website Is The Cornerstone Of Your Online Presence | Clever Photography Marketing Ideas
You’d be surprised how many photographers choose not to set up a portfolio website, or overlook the importance of having a professionally designed website. Instead, they choose to focus solely on Instagram and Facebook. And while social media is vitally important for online marketing, nothing beats having a sleek website that showcases all the best examples of your work. A website is like a store window – it allows your potential clients to get to know you better, get a better sense of your unique style and creative vision, and it acts as the central hub of your online presence.
Optimize Your Website For Search Engines | Clever Photography Marketing Ideas
Just because you have a brand new website, it doesn’t mean your potential clients will come running to visit it. There are almost a million of photography websites online right now, and countless potential clients are searching for photographers just like you on Google every day, which means you need to make sure your website is perfectly optimized for search engines. Because photography websites are notorious for the lack of text, you’ll want to optimize each picture’s meta data, such as the ALT tags using your target keywords. Another place you can use the keywords to bump your rankings up are the page titles and the actual page copy.
Blog On A Regular Basis | Clever Photography Marketing Ideas
People say that a website is a lot like a brochure, whereas a blog is like a conversation. Having a regularly updated blog is not only a great way to use your target keywords throughout your website, but also a way to keep your visitors coming back for more. Think about it – if you update your portfolio every 3-6 months with new pictures, why would your visitors even consider coming back once they’re done viewing your portfolio? Keep your website fresh and updated, and they’ll keep coming back to see what you’ve been up to.
Maintaining a blog will also give you creative and unique content you can share throughout social media and stand out from the crowd. So, take the time to figure out what will grab your ideal client’s attention and come up with 5 topics you can blog about. You can share anecdotes behind the camera, tips and tricks for a better shoot or short updates on your latest projects.
Social Media Can Help You Boost Awareness | Clever Photography Marketing Ideas
Social networks such as Facebook, Instagram, Pinterest, or even Twitter, are incredibly powerful marketing tools. Long gone are the days when we used Facebook only to connect with our friends and family. Today, all the successful brands have solid social media presence, and your photography business shouldn’t be an exception. Figure out where your potential clients are spending their time and get on their radars!
However, keep in mind that it’s called social media for a reason – unlike your website, social media is a two-way street, which means you need to become a part of the conversation, share tips and tricks, funny situations that happen behind the camera and engage your potential clients. By building a presence, you’ll be establishing yourself as an industry expert, but you’ll also be driving visitors to your website.
Face To Face Networking Isn’t Dead Either | Clever Photography Marketing Ideas
You’d be surprised how loyal business owners can be once they really hit it off, so get out of pajamas and start networking. Attend networking events in your particular area, meet other business owners and hand out business cards. Set up referral network by approaching business owners that target similar audience but offer non-competing services, so they can send their clients your way, and you can return the favor.
Referrals Are Critical | Clever Photography Marketing Ideas
Photography is one of those industries that thrive on word of mouth marketing – there’s no marketing tool as a satisfied client singing you praises. And while many clients will refer you to their friends, it doesn’t mean you shouldn’t offer some sort of an incentive or a reward for each client they send your way. Consider offering something that has high perceived value, but doesn’t cost you too much, such as a free print, or a discount on the next session.