Clever Photography Website Tips | 5 Design Tips To Skyrocket Your Photography Business Using Just Your Website!
Clever Photography Website Tips | If you’re serious about your business, setting up a website is no longer optional, regardless of the industry you’re in. This is especially important for photographers, as websites almost completely replaced the printed portfolio books photographers used to carry around from a meeting to a meeting. At the end of the day, it’s only natural your potential clients will want to check out your work before actually hiring you, and if you don’t have a solid online presence, they might not even bother calling you, no matter how stunning your business card is.
Although all photographers have unique visions and ideas of what their websites should look like, there are certain things all effective photography websites have in common, so to help you start building your online presence the right way, we put together a list of the most important ones. If you’re hoping to get work from your portfolio website, you’ll want to make sure you keep these tips in mind, whether you’re setting up a website for the very first time or redesigning an existing website!
Showcase Your Creativity | Clever Photography Website Tips
One of the reasons why so many people decide to join the photography industry is the fact it’s one of the most creative industries out there. What many fail to realize, however, is that every aspect of their businesses should showcase this creativity, especially the website. Your website will oftentimes be the very first contact a potential client has with your business, which means you need to ensure it stands out from the crowd and leaves the right impression. If you don’t leave a good impression, your potential clients will move onto another photography website without giving you a second thought – and there are almost a million photography websites on the Internet today for them to choose from.
This is why we advise our clients to set up a custom website for their businesses, instead of using cheap web templates. While you may think you’re saving money (Saved money is made money, right?!), you’re more likely to be doing more damage than good. These templates tend to be designed and developed by absolute beginners and amateurs, and they have all the telltale signs of cheap design; not something you want associated with your business. Even if you do stumble upon a decent template, chances are it’s already being used by other photographers, some even in your area. Think about it: how is your website supposed to grab the attention of your potential clients if they get a feeling they’ve already seen it countless times?
Simplify, Simplify, Simplify! | Clever Photography Website Tips
And then simplify some more! The purpose of a photography website is to showcase your work, so you don’t want the design of your website to overshadow your work. Yet, you’d be amazed just how many photographers out there clutter up their websites by adding unnecessary design elements, special 3D effects, shadows, and other cheap tricks while trying to make the design unique. After all, you’re showcasing your work, not your developer’s mad development skills, and a simple website will push your work front and center – where it belongs!
Narrow Down Your Selection | Clever Photography Website Tips
The purpose of your website is to showcase your work, sure, but that’s no excuse to upload absolutely every photo you ever took. Not only will this slow down your website, but it will make your visitors feel as if your portfolio is dragging on and on. Instead, you’ll want to narrow down your selection and showcase only the very best examples of your work. It’s important you keep your portfolio pieces related to your area of specialization – there’s really no need to showcase your stunning landscape photography, if you’re specializing in newborn studio photography.
Start Blogging | Clever Photography Website Tips
The benefits of a regularly updated blog are practically endless, and if you’re still on the fence, you’ll definitely want to read on. Photographers are notorious for updating their websites once or twice a year, which means your visitors have no reason to come back once they’re done viewing your portfolio. Not only will a regularly updated blog keep your visitors coming back for more, but it will also provide you with unique, interesting, and informative content to support your social media strategy. And if that wasn’t enough, a regularly updated blog will boost your SEO rankings.
The secrets of boosting your search engine rankings with your blog are the frequency and the topics. First, you’ll want to make sure you’re not blogging every now and then – instead, come up with a blogging schedule and stick with it. Rain or shine, make a commitment you’ll sit down and publish the post on the same day(s). And if you’re not sure what to blog about, come up with 5 photography-related topics and rotate them. Since your potential clients will be using photography-related terms when searching the web, sharing tips and tricks, or funny stories behind the camera will get your website listed in their search results.
Contact Details Are Absolutely Everything | Clever Photography Website Tips
You’re showcasing your work here, but you probably had a more general purpose in mind – to grow your client base. This can only happen if you make contacting you as easy as possible. It doesn’t matter how stunning your work is, if you bury your contact details several clicks deep or leave them out altogether, your potential clients won’t try too hard to find them, which is why you’ll want to include the most important details, such as your phone number and your email address, in the footer or the header of each page, and set up a separate page will the other details potential clients might be interested in.