Client Base Growth | Tips To Recharge Sales During The Lazy Days Of Summer
Client Base Growth | Depending on the business you are in, summer can either be boom or bust. You may have to start thinking outside of the box for your summer marketing, in order to get more sales, and keep your business on top of your potential clients’ minds. Every business needs new clients, but don’t ever forget that the simplest and most predictable source of new revenue is right under your nose: It comes from the loyal clients who already know and trust your business.
If you’ve been trying to think of ways to boost your sales lately, we’re here to help you with that. It almost goes without saying that if you have products to sell, your business needs to be online, and looking polished and professional with a well-designed website. But other than a great looking website, what else can a small business owner do to generate more sales?
You Can Sell Only If You Yourself Are Convinced | Client Base Growth
If you are not sold on your own product or service, it will be an uphill battle to make someone else purchase it. Your lack of confidence will scream through. Attitude is crucial in making more sales. If you’re not on top of your game, you won’t make many sales. If you believe you can, you’re probably right. If you believe you can’t, you more than certainly can’t!
Sell With Emotion, Justify With Logic | Client Base Growth
When it comes to making a purchase, people buy on emotion, and justify with logic. People may tell their friends that they purchased a Mercedes because of a long list of technical features, but really, they just wanted a luxurious car that would allow them to belong to the crowd that drives prestigious vehicles. Without knowing how you add value to your clients’ lives, you will be constantly battling with them over price. Keep in mind that you should be selling on value, not price.
Delight Your Client | Client Base Growth
The most crucial method to grow sales from existing clients is to do things that make them happy. Make sure to tell them how happy you were to help them with the sale, and remind them of the extra work you put in to make it right. Sometimes you may not see your best clients as often as you’d like, so you have to work extra hard to keep yourself on their radar screens. Call your clients to check in with how things are going in their business. Friendly follow-up calls that aren’t solicitations go a long way in their mind to show you care. Most entrepreneurs care only about the sales and themselves, not their clients. Prove you are different by focusing on adopting the mindset of genuinely caring about your clients.
Start Using Email Marketing NOW | Client Base Growth
Email marketing is incredibly cost-effective, and one of the most useful marketing tools available to small business owners. This is because it generates predictable results, and costs little to nothing to use. Email lets you communicate with thousands of existing and potential clients at the touch of a button. Get clients to fill in a form with their email address on it whenever they buy from you, and have a ‘Sign up for more information’ field on your ‘Contact us’ page.
Convert Your Clients Into Promoters | Client Base Growth
Potential clients are a million times more likely to use your business if its been recommended by a friend. So why not turn your existing clients into brand ambassadors? If you’re selling to other businesses, the best way to generate more sales from them is to help them boost sales to their own clients. The key to joint venture success, is to find someone credible, who offers a non-conflicting product or service to the exact same profile of person or business as you do.
Follow Through With Promises | Client Base Growth
If you do nothing else, do this. Always follow through with what you say you are going to do. Ways to build trust in your ongoing relationship with the client include: never disappoint them, and acknowledge the limits of your product or service and own up to it – if your product, or service isn’t a good fit for what they need, tell them.
Keep Learning | Client Base Growth
Everyone makes mistakes. Everyone loses sales. Great entrepreneurs keep their sales techniques and sales strategies sharp by reading sales books, attending sales seminars, learning from others and self-assessment. Do you?