Common Business Website Mistakes | Are You Making Any Of These 6 Silly Website Goofs And Losing Business?
Common Business Website Mistakes | If you’re running a small business, your website is the central hub of your online presence, and it’s a pivotal marketing and branding tool. Visitors are coming to your website for a specific reason, and you want to make sure that you answer all their questions while using your website to promote your products or services and boost sales. The process of setting up a website is certainly cumbersome, however avoiding some of the common design mistakes can help your business prosper in the long run.
Do-it-yourself website platforms have made high-quality websites much more affordable for startups. But being able to set up your own website without any formal web design experience means that you may overlook some key elements that a professional designer would catch. At the end of the day, web design mistakes can have an incredibly negative effect on growth of your business. At best, they frustrate your potential clients. More often, though, they make you lose potential business. Here are some of the most common web design mistakes you have to avoid in order to make your visitors stick around longer and grow your business.
When In Doubt, Leave It Out | Common Business Website Mistakes
Coco Chanel famously said, “Before leaving the house, a lady should look in the mirror and remove one accessory.” This neat little trick also applies to website design. Keeping website design simple can literally save you – and your potential clients – from headaches. Using patterned backgrounds or placing colored type against a black background may cause your visitors to abandon your website and go to someone else’s website instead. No matter how compelling the text on your page may be, having an overly cluttered screen stuffed with too much text and images can be confusing and frustrating for a visitor.
Poor Navigation Can Break Your Website | Common Business Website Mistakes
If visitors can’t figure out where to go next quickly and get there easily, they’ll simply navigate on to the next website: your competitor’s! Website navigation greatly affects usability and accessibility, so make it your main concern. The pages and sections of your website should be easy and logical for visitors to navigate. Don’t make your visitors think about how to get around: It should be effortless and smooth. It can be very frustrating to be forced to go back two or three pages to get to other areas of a website. It’s also a considerable waste of time.
Stale, Out-Of-Date Content Sends The Wrong Message | Common Business Website Mistakes
Your potential clients expect your website to feature the latest information about your products, services, and business in general. When it doesn’t have this, they may assume you’re no longer in business, or simply aren’t innovative and staying ahead of the competition. You can’t afford the loss of credibility that can come from having dated content, so make sure you update your website on a regular basis. Also, make sure your content is accurate, and if you should find a single error, fix it right away, instead of waiting for the next website overhaul.
Following DIY Route Isn’t Always A Wise Idea | Common Business Website Mistakes
The vast majority of small business owners and managers don’t have in-depth design skills and the much-needed experience, yet are determined to build their business website themselves. This can lead to serious problems or a website that doesn’t meet your needs. A business website is often the first experience that potential clients have with a brand. If you do not possess the right design skills, then better leave this task for professional designer. Remember, first impressions are everything, so don’t allow your potential clients to make assumptions about your business because of a badly designed website.
Content Hierarchy Is Vital For User Experience | Common Business Website Mistakes
Content is vitally important, but most visitors don’t like to read too much (until they find exactly what they’re searching for). Instead, they skim. At the end of the day, reading online is much more different than print. Use the following to break-up blocks of text: shorter, more focused paragraphs; headlines and subheads; bullets and numbers; a few well-placed photos or graphics; and make sure you use plenty of white space.
Calls To Action Have To Be Clear | Common Business Website Mistakes
Once a visitor lands on your website, the most important thing is to tell them what you want them to do. We’ve all seen dull small business brochure-like websites with nothing but endless descriptive paragraphs. If you aren’t leading the potential client to commit to an action, whether it’s to buy a product, contact you or subscribe to your newsletter, then you are losing them.