Contemporary Logo Design Tips | Everything You Need To Know About Designing A Timeless Business Logo
Contemporary Logo Design Tips | A logo is probably one of the most important tools for marketing a business, big or small. Logos serve as an instant reminder of a company or a product and they’re the point of recognition on which entire brands hang. Think about it: we live in a world painted with logos and branded messages. Even toddlers who can’t yet tie their own shoelaces remember logos or are able to figure out what a company is providing just by looking at its logo. No wonder, then, that the demand for a top-class logo has never been higher.
Logo designers are in high demand, and for good reason — a logo is usually a company’s first impression, one that can affect a potential client’s brand perception, purchase decisions and overall attitude toward a service. A professionally conceptualized and executed logo can help in creating a powerful brand while providing the business a professional look of an established enterprise in a crowded marketplace. With just a little planning and creativity, your logo can effectively express many positive attributes of your business.
Effective Logos Are Original | Contemporary Logo Design Tips
Look at the logos of other businesses in your industry or your particular niche. Do your competitors use solid, conservative images, or bold graphics and edgy fonts? Think about how you want to differentiate your logo from others in your niche. When trying to avoid brand confusion, consider the color, shape, symbolism, and the overall flow of your logo. Remember, even though in many cases, imitation may be the best form of flattery — when it comes to logo design, this is not the case. What’s vitally important here is to come up with something that you believe is different from anything already out there.
Your Logo Represents Your Business | Contemporary Logo Design Tips
Yes, a logo is a simple image, but it’s also an introduction to a brand. The logo must appeal to a specific audience and when designing it, you must keep your ideal client in mind. For example, if you are creating a logo for children’s toys store, it would be a good idea to use a childish font and color scheme. This, however, would not be as good for a law firm. Decide what you want your logo to communicate about your business. Does your brand have a distinct personality – is it serious or lighthearted? What makes it unique in relation to your competition?
Versatility Is Vital | Contemporary Logo Design Tips
A logo is much more than just a little graphic. It is the visual cue that you will use to present yourself to the markets you’re targeting or already serving. Your logo should be just as effective on a business card as on the side of a truck. In other words, a good logo is scalable, easy to print, memorable and unique. For this reason a logo should be designed using vector format, to make sure that it can be scaled to any size without affecting the quality.
Watch Your Colors | Contemporary Logo Design Tips
Every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke. Another thing you have to be careful of as you explore color options is the printing cost. Your five-color logo may be stunning, but once it comes time to print it on hundreds of stationery items, the price won’t be so appealing.
Find The Right Fonts | Contemporary Logo Design Tips
Choose a font that is appropriate and looks great alongside your logo. This can mean using a font that has complimentary shapes to match the style of your design or match the mood of the idea you’re trying to convey. Which style feels right for your business? A flowing script, or a vintage schoolhouse font for a bridal shop logo? Solid bold sans serif, or edgy and grungy for a manufacturing company logo? Choose what fits your brand best and keep it clean.
Simplicity Works | Contemporary Logo Design Tips
It can be incredibly tempting to make your logo intricate and beautiful. But unlike a piece of art, a logo has a very specific goal to achieve, and that’s to clearly and quickly communicate your company’s message. Effective logos feature something unexpected or unique without being too complicated to understand. Some of the most iconic logos have been the simplest, after all. We’re talking about clean, bold lines without a lot of elements to distract the eye or detract from the message you’re trying to convey.