Creative Business Card Designs | This Is How Your Business Card Can Really Get You Noticed
Creative Business Card Designs | Even in today’s digital age, business cards are an incredibly powerful marketing and networking tool. A well-designed business card ensures that your potential clients will remember you and what you have to offer. However, you need to remember that people get hundreds of business cards during a workweek, which means you should try to make your card stand out from the pile for all the right reasons.
Your business card is usually the first thing people see when they meet you, and the most important element of your company’s visual identity. It gives you a great opportunity to position yourself, to convey the nature of your brand, and effectively communicate what you do on a small piece of paper. A good business card should reinforce the brand of your business and provide your potential clients with everything they need to contact you; which isn’t always an easy task, considering the card measures only 2 inches by 3.5 inches. Business card design has you stumped, huh? That’s OK! Walking the thin line between “too creative” and “too conservative” can be a little challenging, particularly if you’re not experienced in design.
Begin With The Essentials | Creative Business Card Designs
The main goal of a business card is to make it easy for people to contact you, so include all the vital contact information. For example, email, phone, cell, website, address, name and job title. Think carefully about which contact details to include – you have to come up with a design that provides your potential clients with enough points of contact, without making it look cluttered. There is a very limited space on a business card, so by limiting the amount of information, the overall design will be cleaner and easier to read.
Don’t Forget Your Logo | Creative Business Card Designs
A business logo is a vital branding element essential for effective business card design. Whether your logo is an image with words or just an icon, make sure you add it to your business card in a prominent location. You can emphasize your logo by making it the only graphic on the back side of the card. This will boost recognizability, and will serve as a cohesive element for the business cards of other people working in your company. Repetition sells, and the more potential clients see your logo, the more they’ll recognize your brand.
Reinforce Your Brand | Creative Business Card Designs
It is vitally important that your business card stays consistent with your other branded materials, so make sure it matches the general color and design scheme used throughout your website, in your store, and other marketing and stationery materials. This helps to reinforce your brand, helping your potential clients remember you and your business a lot better.
Ensure Readability | Creative Business Card Designs
You wouldn’t want your clients to have to strain their eyes to read your website address or email. If you’ve got a lot of information to include, you may be tempted to shrink the size of your text. However, make sure the text is at least 8 pt. Anything smaller than that may look readable on a computer screen, but may be printed as a fuzzy, smudged-out line. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a detailed calligraphic font which is impossible to decipher.
Don’t Skimp On Paper Quality | Creative Business Card Designs
Your business card may sometimes be the first impression people will have of your business, so you don’t want to hand out cards that appear to be anything less than professional. Thicker cards tend to feel more luxurious – making your business seem more professional. A business card printed on paper thinner than 300gsm looks and feels quite thin, which can make them feel tacky and cheap. You need your business card to be solid so it doesn’t get dented or torn in your wallet or business card holder. Just like a flimsy handshake doesn’t make a good impression; neither does a flimsy business card.
Avoid Using Borders | Creative Business Card Designs
Don’t use borders in your card design. This is for a purely practical reason – no matter how much attention you pay, printing is never 100% precise. Borders may look great on your computer screen, but when the cards are cut, you will most likely have some ‘lop-sided’ edges. All printers have a margin of error for cutting your cards, which can be as much as 3 mm, so expect some variance in the area where the blade falls.