Creative Business Card Tips | Does Your Business Card Have What It Takes To Stand Out?
Creative Business Card Tips | Many business owners overlook the importance of having a professionally designed business card that accurately reflects their brands, yet this small piece of paper is a vitally important part of any collateral package. It’s often the first item potential clients get from you, so it’s your first chance to leave a strong, positive impression on them.
We live in a world where the average small business owner can design their own cards and order them from an online printer for under $20. These cards tend to be of an inferior weight, and usually use generic clip art to convey the nature of the business. However, when you choose to “go cheap” on your business cards, what does that say about your business to those with whom you wish to do business? Since your card will linger long after the meeting’s over, think of your business cards as your own sales force; they have to effectively represent your business and your product the way you would. The secret is to come up with a design that’s appealing, targeted and informative.
Start With The Basics | Creative Business Card Tips
The main goal of a business card is to make it easy for potential clients to reach you, so include only the contact information that is absolutely necessary. For example, email, phone, cell, website, name and job title. Think carefully about which contact details you want to include – you have to achieve a balance between providing enough points of contact, without making your card look too busy.
Keep Your Business Card Simple | Creative Business Card Tips
Make sure that your business card is readable. Stay away from card formats that feature so much information that it makes it impossible to figure out where one piece of information ends and the other one starts. If you’ve got a lot of information to display, you may be tempted to shrink the size of the font. However, keep in mind that text can often look readable on a screen, but turn into an illegible smudge when actually printed. As a general rule of thumb, don’t go smaller than 8pt.
Color Choice Can Make Or Break Your Design | Creative Business Card Tips
Do use color for interest and emphasis. It can be in your logo or other elements of your card, in text or in background elements, just make sure they work well together. A mish-mash of bright and bold colors may make your card stand out in a pile of 50, but it could be for all the wrong reasons. It’s also worthwhile to think beyond your business cards: try to keep your color scheme consistent throughout your other marketing materials, such as your website, social media profiles, brochures, and even email signature to build a professional image of yourself.
Have Your Business Cards Printed On Good Card-Stock | Creative Business Card Tips
You need your business card to be sturdy so it doesn’t get dented or torn in a wallet or business card holder. Also keep in mind that thicker cards feel more expensive – making your business appear more professional, while business cards printed on paper thinner than 300gsm, on the other hand, look and feel rather thin, which can make them feel tacky and cheap. Just like a flimsy handshake doesn’t leave a good impression; neither does a flimsy business card. If the card feels flimsy or looks like you printed it yourself on a cheap printer, it will leave people with impression that they are dealing with a business that will disappear as soon as the owner finds a real job.
Keep To The Standard Business Card Size | Creative Business Card Tips
The average business card size is 3.5” x 2” — meaning wallets and business card holders are made to accommodate this size. If your business card doesn’t fit into them, it may get tossed in the trash — making you lose out on potential business. A round card, for example, is quite memorable, but it definitely won’t fit in standard business-card holder devices. You must be willing to trade convenience for memorability if you choose an unconventional shape or size.
Don’t Use Borders | Creative Business Card Tips
There are some common mistakes most entrepreneurs do when designing business cards that it helps to be aware of. The first and most obvious is to make sure you provide a bleed as specified by your printer. Also try not to use borders when designing your card. This is for a purely practical reason – no matter how much attention is paid, printing is never 100% precise. A perfectly symmetrical border on a computer screen will come out lopsided, thanks to minute movements in the printing machine.