Creative Business Stationery | Make Your Business Stationery Something To Behold!
Creative Business Stationery | Every business can benefit from quality brochures, business cards and other forms of stationery that convey the professionalism of the business and communicate its brand message. A well designed business stationery can really grab your potential client’s attention when it lands on their desk. To create this impact, you have to consider every element of your design – from the letterhead to the quality of the paper, your color scheme, and the layout.
No matter the size of your business, creating a consistent brand image throughout all of your various marketing can mean the difference between success or failure for you and your company. Engaging your clients and grabbing their attention will build an emotional connection, creating a desire to do business only with you. Today, more and more companies are using creatively designed business stationery to communicate the image and personality of their companies to make a long lasting impression. However, business stationery can be tough on the typical limited budget that small and home businesses have to work with. In this post we have listed six of the best tips to creating affordable business stationery.
Logo | Creative Business Stationery
Embellish your letter with a logo. Since your logo is the face of your company, it’s absolutely crucial to include it on your business stationery. And if you’re using a template, make sure you are able to edit it to match your own brand. Also, by including a company logo in all your professional communications, you will further boost your brand awareness. Using clip art is not a good idea, because it makes your stationery look generic.
Contact Information | Creative Business Stationery
Effective business stationery must include your contact information. Including your company address, phone number, email address, fax number and any other methods of communication that you feel are important into the design of your stationery will make it easy for clients to reach you. There are certain legal requirements for information you may have to include in standard communications with clients, such as registration numbers for accrediting bodies such as Companies House, The Charity Commission and so on. But beyond those requirements consider what information you really need, and choose only the necessary details for your stationery.
Font | Creative Business Stationery
Choosing the right font styles and colors that are easy to read isn’t optional. While your font should be easy to read, you should take your target audience into consideration when designing your stationery. Age, attention span and demographics all play a role in choosing the proper font. Your text should be printed in an easy-to-read format, aligned left to right.
Color Scheme | Creative Business Stationery
Your business stationary should include color to make it stand out. Matching the colors in your logo to those on your stationery is a great idea for branding purposes. Color is always a powerful tool with stationery and other marketing materials – it grabs attention and makes the read all that bit more interesting! Think carefully about your branding colors, and how you can use them in the individual stationery designs.
Space | Creative Business Stationery
Never be afraid of white space! Whilst you may be tempted to fill in every inch of your stationery with information or pictures, this may result in your stationery becoming too cluttered and a reader will lose interest quite quickly. Choosing a design that offers elements of clean white space will help your message stand out. A design that is too busy will distract clients from noticing the important things on the stationery, such as your contact information and logo.
Paper Quality | Creative Business Stationery
Choosing high-quality paper for your business stationery can make it appear more professional. A client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. This small detail can be enough to change the perception of your business in the mind of a potential client. There are various paper stocks available today, each with their own characteristics. Some are smooth and heavy, while others may have a rich texture.
Special Finishes | Creative Business Stationery
If you’re getting your business stationery printed professionally, consider what special effects you can use to make your design take on an extra lustre. Choosing a glossy finish or a matte finish can be the difference in making your design pop. Embossing, foil blocking, die-cutting and other special effects can add a sophistication to your design, giving you a marketing piece that will be memorable.