Creative Business Website Design | Beef Up Your Website And Take It From Drab To Fab Without Blowing Your Budget
Creative Business Website Design | In order to build a strong online presence, it is essential you overcome the misconception that it’s impossible for a small business to look BIG online. Simply being a small business does not mean that your expectations for a quality web design should be lowered – it’s quite the opposite. Research shows that the first place the vast majority of people turn to for information when considering a purchase is the Internet. That means your existing and potential clients are looking for you online, from their laptops as well as tablets and mobile devices. In other words, your business needs a professional website.
A website is one of the most effective marketing tools any business owner has. An engaging website that appeal to your target audience can determine whether a potential client chooses to stick around and shop or simply move on to one of your competitor’s website. Getting a new or redesigning an existing small business website can be a a challenging task. There are many options out there and costs can vary wildly. Luckily there are a few tips you can use to get more traffic, generate more leads and have fewer problems with your small business website down the road.
Keep Branding Professional And Consistent | Creative Business Website Design
A website is a necessity for any business. It puts your product or service at the fingertips of anyone across the world, reinforces your brand, and builds your reputation. Save the smiley faces and animated graphics for emails to your friends; your website should have a professional look that seamlessly builds your brand. The design should perfectly match all the existing marketing materials you have. Use colors that go with your logo colors; choose one or two fonts and use them consistently across the digital and printed marketing materials, and make sure graphics or pictures complement each other, add value to your message, and look professional. If in doubt, keep it simple.
Organize The Content | Creative Business Website Design
There are two sides to web design: functionality and design. While the overall design should grab the attention of your visitors, make sure you don’t forget about functionality. With functionality, it’s critical that people know how to use your website. Both the search engines and your web visitors prefer a website that is well organized. Your visitors, so frequently rushing to find the specific information they are looking for, will rarely read through web pages but rather scan headings and bulletined lists to find the detailed sections of interest, so make sure you avoid cluttering your website with useless elements.
Make It Easy To Navigate | Creative Business Website Design
On a desktop website people are used to seeing navigation at the top, or on the left. Putting it somewhere else would be like putting the contents page of the book randomly in the middle. Provide your website visitors with a visible navigation bar where they can learn more about your business, products, services and people, ask questions through a contact form or even make a purchase. With these sorts of things it’s essential to adhere to what people are used to seeing. By all means, you should add in extras, but the basics should be obvious. An easily navigable website is one of the most effective business tools that no business owner can afford to ignore.
Responsive Web Design is Now a Necessity | Creative Business Website Design
As of 2014, mobile phones and tablets are considerably outselling the traditional laptop and desktop computers. This means that your potential clients are going to be interacting with your website on smartphones and tablets, so you’ll want to make your website mobile responsive. This means that your website will automatically adapt the layout to perfectly fit any screen size, which makes your website more readable and usable on mobile devices like smartphones and tablets.
Write With Calls To Action In Mind | Creative Business Website Design
Good calls to action enable visitors to quickly and effortlessly decide what they need to do next. With effective writing, good design and a well-planned navigation, as well as paying close attention to your calls to actions, your website will engage visitors and guide them through the purchase process, driving new business opportunities and delivering memorable browsing experience. Having a big sale? Don’t just set up a banner that says “50% off all products.” Write one that says “50% off all products, CLICK HERE to view them.”
Keep It Current | Creative Business Website Design
Having lots of content is great, sure, but if it is from few years ago, it´s not going to do you or your website any favors. The search engines actually track this. They monitor how frequently your website is updated as they visit it for indexing. To attract the search engine spiders and get new traffic often, you have to add fresh and relevant content to you website on a regular basis. Make a regularly updated blog a key priority in your web marketing strategy, because the more often you add new content the better your website will rank.