Creative Content Marketing | Is Your Business Too Boring For Social Media? Make Your Content Relatable
Creative Content Marketing | In a perfect world, small business owners could rely on word-of-mouth and basic marketing tactics to achieve their revenue goals. However, in the past few years, as consumer intelligence has grown, and with the constant availability of information by searching the internet, SEO has become the essential component by which to be found by potential clients. A diverse, creative, and strategic content strategy can break down silos, and help create content that appeals to your target audience while boosting social shares, number of followers, and engagement.
Small businesses have been slow to adopt the content marketing strategies that big brands use. But as SEO has evolved significantly in recent years, it has become clear that small businesses have to include how-tos, e-books, comparison guides, and other content marketing techniques to stay competitive. Do you ever feel like you’re running out of content ideas for your website or blog? With almost nine out of ten businesses now using some form of content marketing to attract new clients, just try to imagine the sheer volume of content that has to be created on a daily basis. We’re here to help you get started.
Be Relevant | Creative Content Marketing
Content Marketing means creating and sharing valuable, interesting content to attract and convert potential clients into paying ones, and existing clients into repeat buyers. Whether you market to businesses or consumers, you no doubt have an idea of their interests. Blogs are still a powerful way to build an engaged community around your brand and interests. The type of content you share is closely related to what you are offering; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
Be Visual | Creative Content Marketing
While much of SEO focuses on text that search engines can digest, visual content is much more appealing for human readers. People are naturally wired to be more engaged with visual content, as 90 percent of the information that comes to the brain is visual, and content that uses imagery gets 94 percent more views than those without. You might want to take a longer piece of content and replace a paragraph with an image instead, making it visually appealing, and simple to understand. Some ideas for imagery include using infographics, eye-catching images with text on top.
Be Social | Creative Content Marketing
Some business owners seem to have a natural ability to excel at social media promotion. But others might find it more hard. People like to buy; but they don’t like to be sold to. This can be a tricky proposition and has to be done with a well planned strategy. Each social network has a unique identity and audience, so take time to research the demographics of the social marketing platforms you use to share. All networks are not the same. Some skew highly to men (like Google+) and others are more popular with women (Pinterest).
Be Great | Creative Content Marketing
There has been this long-asked question: which is better, writing a ton of basic articles, or a few amazing articles? t’s vital to keep the articles coming to give people a reason to keep checking your blog, and to give Google’s spiders some fresh content to crawl, but this shouldn’t be at the expense of quality. The bottom line is every piece of content should offer the reader value, and leave them happy they had read it. There’s a lot of content out there, and lots of competition, so yours has to be great in order to stand out.
Be Consistent | Creative Content Marketing
Content marketing (just like most things in business) is a marathon, not a sprint. It will not be an overnight success, but instead builds up momentum over time, like a snowball rolling down a hill. Want to have a successful content marketing run? Get organized. Allot time each week for filling in content ideas, building strategy, researching, and actually creating your content. This could take between 2-4 hours per week (depending on how in-depth your content is and/or if you outsource any portion of this).
Although each content marketing strategy is going to be a bit different depending on the organization, the ideas in this article will be applicable to any scenario. For those of you just starting out with a content marketing strategy, I hope you can keep these in mind and they help accelerate your success.