Creative Logo Design Tips | Back To Basics: What Makes A Good Logo?
Creative Logo Design Tips | Good branding is vital to getting your clients to involve with your business and your products. Whether the medium is physical or digital, most potential clients’ first impression comes through visual perception, and a good logo is the best way to inspire trust and loyalty. Businesses use them on stationery, advertising materials and business cards as a simple visual symbol that allows easy recognition of the business.
There have been many creative logo design tips, showcases, even resources and design tutorials posted across the internet. While these help you to design a powerful toolbox for your logo designs, first you have to understand what really makes a logo design good and what you have to consider before creating your own logo. There are many options to consider – colors, font selection, images, size, shape, etc. In this post, we explain the five most important items to make your business logo design successful.
Do Your Research | Creative Logo Design Tips
Conduct research on the industry itself, its history and your competitors. Problem-solve first, design later. How you position your logo should be appropriate for its target audience. What you’re doing, or taking part in, is creating a brand and conveying a position. It makes sense, then, that the first step in designing a business logo should be to research the target audience. If your business offers professional services, such as legal advice or medical treatment, design a logo that communicates the level of professionalism expected by potential clients. Forget about humor or the cute factor for these types of companies.
Fight The Temptation To Imitate | Creative Logo Design Tips
They do say imitation is the sincerest form of flattery. However, in the real world it’s just a lazy way to solve a creative problem. A logo is what helps a brand stand out from its competitors, so it’s vital that the image is unique and different from the rest — something many brands struggle with. So when considering logo design, it’s critical to keep it original. Look at what’s out there and find an opening for something new.
Choose Your Typeface Carefully | Creative Logo Design Tips
The wrong font can drastically change the message the logo is supposed to communicate. The right font will set a tone for the brand and be reflection of the company’s vision. If you design a custom font, try not to make it too fashionable because it could date quickly. Keep it simple and legible. If people can’t read your logo, it’s pointless to have one. It’s easy to get caught in creating letters or distorting a font until it becomes unreadable.
Test The Logo | Creative Logo Design Tips
Once the logo is finished, you should test it to determine its effectiveness. Logos look very good on a computer screen, but that is not the only place they are used. A well-designed logo will make the same impression on a letterhead as it does on an article of clothing. A good logo should be scalable, easy to print, memorable and distinctive. This is why icons are better than photographs, which may be blurry or pixelated if enlarged or reduced significantly.
Avoid Trendy Looks | Creative Logo Design Tips
If you’re redesigning your old logo, you run the risk of confusing customers-or worse, alienating them. One way to avoid this is to make gradual logo changes. Pay attention to current logo design trends doesn’t mean mindlessly following them. The design basis for an effective logo should be timeless elegance, so it will look right no matter how many years have passed or how many changes the company sees as it matures. Why not use a design that you actually thought up yourself rather than ripping off what everyone else is doing.
Work In Black First | Creative Logo Design Tips
By leaving color to the end of the process, you focus on the idea. This way choices are made judging by the shapes and you are not distracted by anything else. It makes it much easier to know that your logo will work well in shades of grey afterwards. You want to end up with a logo that can be reproduced in black and white so that it can be faxed, photocopied or used in a black-and-white ad as effectively as in color. No amount of gradient or color will save a badly designed mark.