Creative Logo Design Tricks | Psst: Secret Logo Design Instructions Every Business Owner Should Know
Creative Logo Design Tricks | Whether you’re a photographer, a florist, a dentist or a fashion designer, there are many things that will go into turning your business idea into a success story. However, there’s something all those, and pretty much all other industries have in common – you’ll need a well-designed logo to help you stand out in the sea of identities.
Standing out may sound a lot easier than it really is. Think about it – we’re constantly being bombarded with branded messages and we live practically surrounded by logos. Take a stroll down a busy street, open your fridge, flip through a magazine and you’ll see at least a dozen of logos. And with that comes the challenge of getting noticed by your potential clients. What can you do to stand out for all the right reasons? We’ve got the answers!
Be Unique | Creative Logo Design Tricks
Before you start sketching and drawing your logo, you will want to take a look at the logos in your industry and see what your competitors are doing. However, you don’t want to copy, imitate or parody any of them; instead, you need to make sure you find an opening for something that will make you instantly stand out, while still being appropriate for your industry or your particular niche. Think about it – how is your logo supposed to stand out if it’s similar to what everyone else is already doing? Don’t follow the pack, stand out!
Be True To Yourself | Creative Logo Design Tricks
Keep in mind that your logo will act as a representation of your business, so you need to make sure it matches the nature of your brand. What do you want your logo to say about your business? Are you a young, edgy company with a groundbreaking product, or a reliable, established company providing a top-notch service? Are you formal or friendly, fast or detailed? All these and many other qualities can be communicated with your logo, so take your time and write down a list of characteristics of your brand – and more importantly, find a way to communicate them with your logo.
Don’t Be Afraid Of Color | Creative Logo Design Tricks
Color is an incredibly powerful tool – when used right, that is! Colors can make your logo stand out in an instance, and they can also convey ideas and spark emotional responses. Which colors match the nature of your brand? If, for example, you’re an environment-friendly business and you want your potential clients to know that, you will probably use green in your logo. If you’re in insurance and health business, chances are, you’ll choose blue. We can go on and on here, but you get the gist.
However, you also need to keep one critical thing in mind: color can cost you! Think about it – your logo might look absolutely stunning on your computer screen, but when the time comes to have it printed on hundreds of stationery items, the price won’t be as appealing. Try and limit the number of colors to 2-3! It won’t only keep the cost under control, but it will also make sure your potential clients aren’t overwhelmed by too many colors fighting for the attention at once.
Make Your Logo Readable | Creative Logo Design Tricks
While there might be many businesses out there that are using only symbols in their logos (think Apple, Nike, or Twitter), keep in mind that that’s not the wisest choice if you’re just starting to build brand awareness. Even Twitter just recently dropped the name part of the logo! So, when designing a logo, you need to make sure you include the name of your business or the product you’re providing in your logo to help your potential clients figure out who is behind the logo.
There’s another important thing you need to keep in mind when it comes to using the name of your business in your logo – you need to make it readable. What’s the point of having a complex logo if no one can read the name of your business? To ensure optimal readability, make sure you don’t use fonts that are too small either. Making your potential clients squint and strain their eyes to read the name of your business won’t do you any favors.
Less Is More! | Creative Logo Design Tricks
Your ultimate goal is to come up with a logo that stands out; however, visual appeal aside, you need to ensure your logo is just as functional regardless of the materials it’s being used on – and it will be used on many different materials throughout its cycle, both online and off. You’ll want your logo to be striking whether it’s used on a billboard or as your Twitter avatar. This is why it’s best to design your logo using vectors, as they will allow you to resize your logo pretty much any size without affecting the quality.
You will also need your logo to be adaptable in terms of colors. Some mediums will allow you to only use one color, or you’ll have to use your logo in black and white. Think about it – you’ll scan documents, or even fax something to your potential clients and business partners. Does your logo rely solely on color to convey a message? If so, you will want to find a way to communicate that same message even when the color is completely removed.