Creative Logo Design | Creating the Best Logo for Your Business
Creative Logo Design | Creating an effective visual representation of a brand involves much more than just graphic design, and like any other line of work that contains a set of specific skills, logo design requires a lot of practice and knowledge for it to be effective. A well designed logo is a dominant tool in any tactical marketing plan. It’s your appearance to the world and your customer’s first impression. Long before a potential client contacts you, he or she will already have an impression on you and your business grounded on your logo. Your logo has to integrate all of the feelings and fundamentals of your business appearance and transfer them all in a glance. So, whether you’re creating a logo with a concealed message or just a simple mark, your logo should be instantly recognizable and unforgettable. Nevertheless, despite a huge importance of having an appropriate, professional and effective logo, many small businesses get this part of the business development process wrong.
Originality | Creative Logo Design
A logo should be innovative; extraordinary, exclusive and astonishing. With this as a starting point, almost all is allowed. The world is moving faster and faster. New difficulties require new resolutions. As a result, innovation is becoming more and more imperative for any kind of business. Leave your customer with just one thing to remember about the design. All strong logos have one solitary feature to help them stand out. A clever idea will help a logo become instantly unforgettable. But if that idea isn’t delicate enough, you will make people have to think to get it – and that prevents them from remembering it.
Simplicity | Creative Logo Design
The mistake that is frequently seen in logo design is the thought that more is better. There is a real trend to believe that complex logos with multiple design elements will impress. A simple logo design allows for easy recognition and allows the logo to be versatile and unforgettable. Good logos feature something unique without being overdrawn. Keep it simple and don’t have complex shapes and symbols. A successful logo inspires trust and devotion. It does not have to depict the nature of your business. In fact, the simpler your logo design, the better. This way your logo will quickly become linked with your business and set it apart from others in your niche.
Versatility | Creative Logo Design
If a logo has a simple solid design, it can be easily recognized at all dimensions. From a thumbnail icon on Twitter, to a large format printed banner, the logo should be correspondingly effective across all potential applications. A modern logo can also be used in print, in a very high-resolution, on a website, on business cards, and even on clothing. A solution for this is to create a logo that is very simple or versatile. A very good example is the logo of ‘Nike’ which is only a small black swoosh and it looks equal on all means of media.
Color | Creative Logo Design
If you want to implant confidence or exhibit professionalism, use colder, bolder and cleaner color combos. Just remember that color is unavoidable for conveying the message and grabbing the attention, but it has to come in the end. While not critical in an early design phases, your choice of business color will have a wave effect throughout all you corporate ‘look-and-feel’ material and is a decision that should not be taken carelessly in the final stages of the design process. The color scheme used in the logo should be in harmony with the business’s branding. For example, if you’re going for friendly and active, look for vibrant and warm colors that can help enhance that feeling from your users.
Ideally, your choice of color should be made on the basis of the target demographic of clients. Consider the age, gender and cultural positioning of the target audience, and couple it with your artistic creativeness and you’ve got a winner color palette for your logo already.
A logo can say a lot about the branding of the product particularly its uniqueness. In today’s industry wherein there are so many competitors, newcomers, thriving businesses, it is important to show how unique the product or service is. You need to stand-out from the crowd with your business name/brand name or else, you will soon ‘get lost’ in the market. Clients may think that if you don’t care how your business presents itself, you don’t care about the quality of your product or service, either. A professional logo design conveys a feeling of trust and trust is a big reason why clients initiate a relationship with your company.