Creative Logo Fonts | How to Choose the Right Font for Your Logo
Creative Logo Fonts | Often it’s not what you say, but how you say it. The choice of fonts can make or break logo designs. So how can you make sure you choose a font that will let your business speak with the voice it deserves? A good logo has to be more than just a pretty image. It must represent the brand as well as convey the brand’s message. More often than not people underestimate the importance of using good fonts in logo design.
More examples of logo design are out there than ever before, and with that comes the challenge of being different. How do you create something unique that stands out in a sea of identities?
Define your goal | Creative Logo Fonts
Choosing the right font should be driven by the purpose it will serve. What is the mood you want to convey? A serious look, a casual look or a decorative look? It is vital to take into account that fonts have emotional properties, giving a design an overall ‘atmosphere’. Fonts come in all shapes and sizes that resonate differently with strength, class and style, movement and forward thinking. It’s not about just looking pretty: matching the qualities of the font to the qualities of your brand is what’s important here.
Avoid the ordinary | Creative Logo Fonts
Yes, your word processing software includes a wide variety of fonts. Problem is — so does everyone else’s. In today’s competitive marketing environment you don’t want your brand to be just another poppy in the field. There’s no rule to say you have to create your own font, though: consider adapting an existing one.
Removing, extending or joining parts of letters may be enough to make your design unique. Plus, with the number of affordable font websites available, there’s little excuse not to explore. And since most websites let you preview each font, you can see how each would look before you actually make the purchase.
Be timeless | Creative Logo Fonts
Keep in mind that your logo has to endure design fads, and so does your font. You want your logo to stand out, and while capitalizing on the trendy might seem like a quick answer, you’ll likely regret it within a year. Don’t be tempted to make your logo design stand out by using gimmicky fonts either. Most gimmicky fonts are too fancy, too weak, and are most likely being used (badly) on a hundred different cheap business cards as you read this. When it comes to logo design, keep your font choices classic and simple and avoid over-garnishing.
Consider using multiple fonts | Creative Logo Fonts
You’ll notice that most big brands stick to only one font. This allows a strong cohesive message to be sent to the consumer. Most typographic manuals and editorial design books agree that having too few typefaces is better than using too many. Occasionally, however, the biggest brands use additional fonts for advertising purposes or in the logos of sub-brands. Whether you want to use multiple fonts in your logo or as part of an advert, you have to make sure the fonts complement each other.
As you might imagine, wildly different fonts won’t sit well together, but neither will fonts with minor, subtle differences. If you reach a point where you want to add a second face to your logo, it’s always good to observe this simple rule: keep it exactly the same, or change it a lot — avoid wimpy, incremental variations.
Give me some space | Creative Logo Fonts
The great jazz trumpeter Miles Davis once said that the notes you don’t play are just as important as the ones you do. So when choosing a logo font be mindful of the space between the characters. Letter spacing is essential in graphic design if you want to look professional. Generous spacing allows the eyes to proceed as fast as the cognitive skills of the reader will permit. Too much, however, can make the logo seem airy and disconnected, while too little can make it seem stuffed and uncomfortable. A good intuitive designer can ensure you get the impact your logo deserves.
Your logo is the face of your brand, and the font you choose will go a long way in determining how your brand represents your company. So when considering fonts, think about the personality of your brand and what you want your logo to convey.