Creative Logo Ideas | How To Create A Logo That Stands Out For All The Right Reasons
Creative Logo Ideas | Your logo is a visual representation of everything you and your business stand for. Think of McDonald’s golden arches or the Nike swoosh – both of these two iconic logos represent these companies well. And in this day and age where everyone should have a website to promote their product, service or the business behind it, the demand for a top-class logo has never been higher. Yet so many business owners still choose to skimp when it comes to designing this key identity piece.
More logo designs are out there than ever before, and with that comes the challenge of being different. How do you come up with something original that stands out in a sea of identities? Designing a logo for a small business or a startup can be a minefield, especially if you’ve never done it before. Questions like: ‘Where do I begin?’, ‘What colors should I use?’, and ‘What fonts will work best?’ are all too common. Below, we’ve put together some of our favorite tips on business logo design and logo advice to help you get started – and get ahead of your competitors.
Less Is More | Creative Logo Ideas
Keep it simple! That’s pretty solid advice for a lot of things, including small business logo design. If you’re trying to grab the attention of your potential clients and remind the existing ones of your reach, a busy or cluttered logo isn’t going to do you or your business any favors. A complex logo is not only hard to remember, but will also repeatedly fail in engaging your target audience. At the end of the day, a logo is an emblem, not a manifesto, which is why it should be kept simple.
Aim For Originality | Creative Logo Ideas
This is one of those oft-said but rarely followed tips. How does a logo become a representation of a brand? Simple! By being unique and easily identifiable. This is why you should never use clip art. However tempting it may be, clip art can be copied too easily. Not only will original logo make a more favorable impression about your business, but it’ll set you apart from others in your niche. What’s important here is to come up with something that you believe is different from anything already out there.
Focus On Your Message | Creative Logo Ideas
Decide what you want to communicate about your company. Does it have a distinct personality-serious or lighthearted? What makes it unique in relation to your competition? Do you want your logo to emphasize power, tradition, speed, flexibility, health, fun, or connectivity? Any of these attributes (and many others) can be the central message of an effective design. Here at MediaNovak, we see ourselves like an interpreter. It’s our job to help you turn your text-based story into a visual one.
Pay Special Attention To Colors | Creative Logo Ideas
While bright and bold colors may grab someone’s attention, keep in mind they could also seem brash; muted tones exude sophistication, but could be overlooked. Every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke. Another thing you have to be careful of as you explore color options is cost. Your five-color logo may be absolutely stunning, but once it comes time to print it on hundreds of stationery items, the price won’t be so appealing.
Make The Logo Readable | Creative Logo Ideas
The point of having a logo is to make your business or product name stick in the potential client’s mind. That can only happen if they can actually read it – easily and without squinting. Some logos become recognizable because of their custom fonts: Coca-Cola originated the slanted font and now others blatantly copy them, so consider creating a custom font for your logo. When all else fails: Turn to your friend Helvetica, a simple font that has been utilized well by many popular brands.
Ensure Versatility | Creative Logo Ideas
In our digital age, where logos appear on different devices and various materials, you have to come up with something that goes beyond paper. It must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. You’ll also want to make sure to create a logo that can be used in black and white so that it can be faxed, photocopied or used in a black-and-white ad as effectively as in color.