Creative Marketing Collateral Ideas | Best Ways To Spice Up Your Marketing Collateral To Quickly Engage Audiences
Creative Marketing Collateral Ideas | Although marketing budgets are seeing dollars shift toward online marketing efforts and social media, traditional marketing collateral is far from being dead. In fact, it still has a vitally important role to play in any business. The benefits of printed marketing collateral are endless; it gives your potential clients an opportunity to interact with your business on a tangible level and helps them instantly get a sense of your business’s style.
Effective marketing collateral can meant he difference between a near-sale and a loyal client for life. However, in order to drive your business, marketing collateral has to be able to familiarize your potential clients with your products, services and the goals that your company has while simultaneously promoting these things. Here are our favorite tips for designing market collateral or revising the items you already have so that they perform better.
Make Content A Main Focus Of Your Marketing Strategy | Creative Marketing Collateral Ideas
The content you use for marketing collateral has to be defined long before you begin your next big marketing campaign. It will help you focus your efforts more effectively by preventing you from losing focus on the themes and types of content you want to promote. At the end of the day, all marketing collateral should convey your unique value proposition. In other words, it doesn’t really matter how appealing your collateral is unless it simply and concisely tells your potential clients why they should be doing business with you.
Research indicates (and the experience of all of our clients confirms) that buyers respond to content that discusses their challenges and pains — not your product, so kick off the entire project by writing down three to four of the key issues for every audience and industry you’re targeting. Understand your ideal client and speak to each one directly. Know who they are and what they want, and communicate the problems you are solving.
Keep It Simple | Creative Marketing Collateral Ideas
You’ve probably heard this countless times by now, but just to reinforce – simplicity never fails. When in doubt – subtract. Effective marketing collateral has to be easy to read and must grab the attention of your target audience and potential clients instantly. Having a balanced composition, well positioned and sized text, and relevant and interesting images all help catch the reader’s attention.
Solicit A Strong Call To Action With A Sense Of Urgency | Creative Marketing Collateral Ideas
Make it clear what you want the reader to do next, how to respond and when. Ask your clients to “like” or “follow” you on your Facebook, Twitter, Instagram, and other social networks they’re using; then, reward them with an incentive such as a discount coupon, special access to useful features, or some other desirable offer that motivates response. Make it easy to find that information and give the impression you’re accessible and waiting for their response. Remember it’s a persuasive sales piece.
Integrate Physical With Digital Collateral | Creative Marketing Collateral Ideas
Businesses tend to forget that it can be a good idea to blur the line between physical and digital marketing collateral. Things like web addresses and QR codes printed on marketing collateral can help potential clients access your business’s digital side, which in turn gives them another chance to make a purchase or hire you. You know getting potential clients on the phone is a great way to address concerns and turn a “no” into a “yes,” so offer a reward for scanning your phone number right from your collateral to connect with potential clients and turn them into long-term, loyal brand champions.
Use Quality Base Materials | Creative Marketing Collateral Ideas
The stock of paper you use, how quickly your website loads and even the quality of your recorded video all affect to how well your audiences respond to your marketing collateral. You want your business to appear professional and reputable, which means that you have to have the highest quality paper and printing your budget allows. Select papers and finishes to further set your piece apart, taking into consideration textures, coatings, varnishes and unusual shapes and sizes.
Ensure Consistency | Creative Marketing Collateral Ideas
It’s vitally important to keep all of your marketing collateral consistent. A style guide is a really great way of sorting out all the different elements that make up your collateral, and it allows you to outline your theme elements, which includes your logo and any key graphics, your fronts, key phrases and brand-oriented words.