Creative Marketing Collateral | Stand Out To Sell More: Essential Tips For High-Impact Marketing Collateral
Creative Marketing Collateral | When was the last time you looked at your marketing collateral with a critical eye? Printed marketing collateral is one of the oldest and most effective marketing strategies. One of the most efficient ways, this method of marketing has the deepest penetration into the intended market in terms of advertising. It gives your potential clients an opportunity to hold something in their hand, get vital news right from their mailbox, and find out more about your product or idea on a poster in a public place. Things are changing pretty quickly in this digital age-and as a business owner, you must look current while giving your clients accurate and relevant information.
Although marketing budgets are seeing dollars shift toward other areas, traditional marketing collateral is far from being dead. In fact, it still has a very important role to play. As target markets grow and competition accelerates, ignoring collateral materials or failing to follow best principles of good marketing collateral design can be disastrous. To boost sales, it pays to help salespeople do their jobs better — with collateral that helps them sell.
Make Collateral A Part Of Your Overall Content Strategy | Creative Marketing Collateral
It’s crucial to make sure your marketing collateral is aligned with the other marketing materials you use. The content you use for marketing collateral has to be outlined before you begin your next big marketing campaign. It will help you focus your marketing more effectively by preventing you from losing focus on the themes and types of content you want to promote. By defining your goal at the beginning, you can build the ideal collateral around this goal, and it will help ensure that relevancy is maintained across all your materials, and the calls to action are clear.
Create A Style Guide | Creative Marketing Collateral
A style guide is another way of sorting out the various elements that make up your collateral. It enables you to outline your theme elements, which includes your logo and any key graphics, the fonts, key phrases and brand-oriented words you use to promote your business. Stay consistent with your current branding in your marketing collateral design, and create a cohesive look. If someone were to look at your business card, brochure, and website, would they know they were all from the same company?
Use The Right Amount Of Graphics | Creative Marketing Collateral
People are scanners. It’s vital you hook them into your content with strong visual design. This means high-impact images, killer headlines, bulleted copy and short paragraphs. Images can help guide the flow of your content, and keep the attention of your audience on your materials. Choose the graphic elements that best communicate the essence of your business. There is a certain balance of visual elements that needs to be observed in order to effectively do this. Don’t clutter your design with too many images unless each of them has some relevance to the piece.
Color Scheme | Creative Marketing Collateral
Your business stationary should include color to make it stand out, so choose attention grabbing colors. Whether using clean and simple or bright and intense – keep it close to the already established color palette of your brand. Matching the colors in your logo to those on your stationery is a good idea for branding purposes. However, although color does add interest and impact, it’s not always necessary. If you’re on a limited budget, you can also create effective brochures and mailers without using color.
Find The Right Font | Creative Marketing Collateral
Use a font that best expresses the tone of your message. For example, if you’re sending out a mailer to announce a big sale, use a typeface that’s big, bold, and direct. Selecting font styles and colors that are easy to read is a necessity. Text should be arranged in an easy-to-read format, aligned left to right. Don’t use more than two or three different fonts. Too many fonts tend to confuse and distract the reader’s eye rather than focus it.
Paper Quality | Creative Marketing Collateral
Choosing high-quality paper for your marketing collateral can make it appear more professional. A client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. You want your business to appear professional and reputable, which means that you have to have the highest quality paper and printing that is economically feasible. A paper with a rich appearance and feel adds greatly to the ambiance of your finished piece.