Creative Photography Brand Ideas | The Photographer’s Guide To Building A Killer Brand
Creative Photography Brand Ideas | It can feel as if launching a photography business is the easiest thing you could do. All you basically need is some extra cash for the equipment and you’re good to go. However, the first thing on your way towards turning your passion for photography into a business will be the realization that the competition is fierce out there. And we really do mean fierce! However, that doesn’t mean you should give up on the idea of running your own photography business – it just means you will need to find a way to stand out from the crowd of competitors.
Thanks to the price drop and the fact that the equipment is easier to use that ever before, there’s only so much that might set you apart. Unless you have your own studio, every photographer in your area has access to the same locations as you do, after all. So, what is it that you can do to stand out from even the most saturated market and grab the attention of your potential client? Easy! You can build a brand.
The Myths And The Truths In The World Of Branding | Creative Photography Brand Ideas
Many small business owners, including photographers, mistakenly believe that branding is reserved only for the big shots like Apple, Nike, or McDonald’s. However, when you consider the fact that a vast majority of businesses are small businesses, and only a tiny number of businesses are world-renown corporations, it becomes obvious that branding is just as important for your small business, because it’s the only way you can stand out from the sea of businesses. And before you ask, no, designing a logo for your photography business isn’t the same as building a brand!
Creating A Logo Is A Great First Step Towards A Unique Brand | Creative Photography Brand Ideas
The very first thing you’ll need to sort out to be able to register your photography business is the name! There are usually two choices – you can either use your own name and add “Photography,” or you can come up with a unique name. Either way you choose to go, make sure it’s something you can live with, because changing the name of your business down the road can really damage your business. Then, you’ll want to have a logo professionally designed just four your business. Even though it will play the second fiddle to the photos you take, it will still be the face of your business, so you need to make sure it leaves a great first impression!
Keep in mind that in order to be effective, your logo needs to be unique – otherwise it won’t stand a chance of standing out. This means you should avoid using cheap logo templates available online. They usually have all the telltale signs of amateur design, which will do more damage than good. What will a knock-off logo tell your potential clients about the quality of the services and products you’re providing?
Define Your Branding Guidelines | Creative Photography Brand Ideas
Once you have the logo sorted out, you’ll want to clearly define your branding guidelines. This is a simple document that defines your brand’s colors, fonts, graphics, and even different logo variations and how they should be used. This might not sound like such a big deal if you’re still handling your marketing and branded materials. However, if you hire an agency or a designer to create a brochure, a business card or any other branded material, branding guidelines will allow them to come up with materials that perfectly match your existing materials even if they are not too familiar with your brand.
Create A Unique Voice | Creative Photography Brand Ideas
Your unique selling point and your sales message are important, don’t get us wrong, but it’s not just what you say that count – it’s how you say it as well, which is why it’s a good idea to create a voice for your photography business and use it throughout your materials, both online and off. We’re talking about the language and the tone you use on your website, in your emails, on Twitter, and even the way you answer your phone and greet your clients when they come by! Using a laid-back tone of voice on Twitter and a formal tone on your website will only confuse your potential clients and make them doubt your authenticity, so stay true to your brand’s voice at all times!
Never Lose Sight Of Your Product | Creative Photography Brand Ideas
The truth of the matter is that even the most charming photographer will never get referral unless the service or the product they deliver truly delivers! Make sure everything you do meets and exceeds the expectations of your clients. Many business owners will oftentimes stop focusing on their services once they become successful, which will only damage their reputation and stop them from fulfilling their full potential! This is especially important in the photography industry, where most photographers heavily rely on referrals to book new clients!
While branding can definitely be considered a marketing discipline in its own right, it doesn’t need to be exhausting and expensive. Good intentions and the tips described above will go a long way towards helping your small business form vital connections with your target audience and turn your passion for photography into a sustainable and profitable business.