Creative Photography Business Card Ideas | Four Dirty Little Secrets Of Effective Business Cards
Creative Photography Business Card Ideas | Let me be honest right off the bat – I love business cards: I love working with our designers on card designs, I love checking out people’s business cards at networking events, and I love the feeling of pride I get when I hand out my business card. But it’s not just me – while many business owners, especially those just starting out, may believe the good ol’ business card is just a relic of a long gone era, it’s far from being true. In fact, business cards are just as effective, if not even more, even in our digital era.
Think of your business card as a foot soldier, representing you and spreading the word about your business even when you’re not around. When done right, not only will your business card be a great conversation starter, but potential and existing clients will keep it long after the meeting is over, hand it to their friends and family, store it for later use, or even snap a photo of it and post it on Instagram. To help you create a business card that does exactly that, and so much more, we put together a list of our favorite tips and hacks we use whenever we design a business card for a client. Ready for some expert secrets? Read on!
Make ‘Em Go “Yas, Gawd!” | Creative Photography Business Card Ideas
Business cards have been around for centuries now (Literally! The early version of business cards was introduced back in 17th century!), and they’re pretty much the backbone of business communication and a vital part of business etiquette. We’re all handed dozens of business cards each week, and most end up in the trash. The reasons vary from a crappy design to poor quality, but we mostly throw away business cards because they’re boring.
Even if we do decide to keep a business card, chances are it’s going to end up in a desk drawer, in a pile of all the other cards we’ve been handed. Your goal should be a business card that stands out from the pile and grabs the attention of your potential clients, so you’ll want to make sure the design is unlike anything already out there. Your business card is a representation of your brand, so make sure it conveys its nature and reinforces your visual identity.
Stay True To Your Brand | Creative Photography Business Card Ideas
So, how do you go about creating a business card that conveys the nature of your entire brand? It’s actually easier than you might think! If you’re working on a business card, you’ve probably already sorted out your logo, and if your designer hasn’t already, you’ll want to create branding guidelines based on your logo. This short document will help you design pretty much any item for your business, not just your business card, so clearly define your brand’s color scheme, as well as the fonts that can be used, and you’ll ensure consistency throughout all of your materials, turning your brand into a memorable visual experience.
Don’t Skip The Essentials | Creative Photography Business Card Ideas
At the end of the day, the ultimate goal of a business card is to provide potential clients with everything they need to contact you and hire you, which means the first thing you have to think about are the contact details you’re going to include in your business card. Keep in mind that you have to achieve a balance between providing enough details without cluttering your card and overwhelming the recipients. So, what’s most important? Your name definitely has to be there, along with your phone number, email, and website, but you can also consider including the social media contact information.
You’re A Part Of A Creative Industry – Show It | Creative Photography Business Card Ideas
One of the reasons you’re in photography business is probably the fact that it’s one of the most creative industries out there – but it doesn’t matter how creative you get with the camera unless every aspect of your brand showcases that creativity, especially your business card. This is why it’s crucial you stay away from the generic templates you can find online for less than what you would pay for a cup of coffee. How is your business card supposed to stand out if you’re using the exact same template many other business owners out there are already using?
Not only are these templates already being used by other business, but they’re designed to be as generic as possible, and when you think about it – it makes perfect sense. The more generic a template is, the more businesses it should be able to represent. In theory, at least. What they end up doing actually is failing to accurately represent any brand. And to top it all off, they’re usually designed by complete beginners or even amateurs, and they have all the telltale signs of cheap design – not something you want associated with your brand.
The way you organize the information on your card, the fonts you choose, and even the overall layout can say a lot more about your business than you think. While the layout is traditionally horizontal, consider using vertical layout for your cards to make them stand out. Keep in mind that vertical business cards limit the amount of textual information even further, so you’ll need to make sure the information is readable if you choose to go with the vertical layout.