Creative Photography Logo Design | Six Simple Tips To Jump-Start Your Creativity And Design A Logo Worthy Of Your Photography Business
Creative Photography Logo Design | You might be wondering just how important can a logo be in the world of business, especially if you’re a part of a creative industry, such as the photography industry. The answer is rather simple – it’s more important than you think. It’s a critical aspect of business marketing, and as the main graphical representation of your business, it will tie together your entire brand and become the single most visible manifestation of your photography business within the target market.
Yet, you’d be surprised how many photographers choose to cut corners and either go cheap or skip having a logo designed altogether. So, in order to help you make sure you end up with a logo that leaves a favorable impression and accurately represents your photography business, unique style and creative vision, we gathered some of the most essential tips that will guide you throughout the design process and help you avoid the common pitfalls along the way.
Following Trends Is Boring! | Creative Photography Logo Design
Staying up to date with the latest design trends is a wise move, but mindlessly following trends is one of the worst things you can do. Think about it: your logo needs to stay true to your brand’s nature in order to accurately represent your business. That’s not the only issue, either – how do you think your logo will stand out from the crowd if you’re doing the same things all the other photographers in your area are doing? And lastly, trendy logos go out of style quicker than you think, and a logo that’s hot today might be considered outdated and cheap in a few months.
Know Your Target Audience | Creative Photography Logo Design
At the end of the day, a logo is best when it is a written or designed representation of the style of your work. Whether you’re a fashion, travel, lifestyle or classic wedding photographer, your logo should have a unique and apparent connection with your style. However, there’a another task a logo needs to achieve in order to be effective – it needs to appeal to your target audience. Imagine running a high fashion photography business and using Comic Sans in your logo – it will never appeal to your target audience. If you were running a newborn photography business, however, Comic Sans could actually work.
Less Is More | Creative Photography Logo Design
Even though you need to make sure you create a logo that will be able to both represent the nature of your brand and appeal to your target audience, it’s vitally important you keep the design simple. This will enable you to use your logo in pretty much any size and scale down the logo without turning it into an unrecognizable smudge. Not only that, but a simple logo is a lot easier to remember, which will turn your brand into a memorable branding experience. Don’t overwhelm your potential clients with too many design elements – the mark of a good logo is not when there’s nothing left to add, but when there’s nothing left to remove.
Don’t Be Afraid Of Some Color | Creative Photography Logo Design
Color is one of the most effective tools we have at our disposal – it can help your logo stand out from the crowd and grab the attention of your potential clients, but it can also help you convey a particular message and even evoke an emotional response. Photographers we work with on their logo designs usually know which colors they want us to use, but if you’re still not sure, you’ll want to do some researching first. Remember, every color has a specific meaning, and you need to make sure you don’t communicate a wrong message just because of a poor color selection.
Everybody Loves Custom Fonts | Creative Photography Logo Design
In order to boost the effectiveness of your logo, you’ll want to include the name of your business. However, what many photographers fail to understand is that readability trumps appeal – no matter how appealing that complex calligraphic font you like is, it won’t do you any good unless your potential clients can actually read the name of your business. This is why you’ll want to stick with simple, easy to read fonts, and keep the complex fonts for other uses. And lastly, you’ll want to limit the number of fonts you use in your logo to 2-3. Any more and your logo will become a cluttered hot mess that’s challenging to read, as the human eye finds it difficult to scan multiple fonts at once.
Typography is so powerful, in fact, that many businesses choose to use only their name in a custom font – think Coca-Cola and IBM for example. If you don’t feel like having a completely custom font designed just for your photography business, you’ll want to consider tweaking an existing font to make it truly your own. Too often we see logo design as simply a trip to the font menu to see which typeface makes the company name look best, but tweaking a font even slightly can give your logo that extra punch and make it stand out.
Versatility Pays Dividends | Creative Photography Logo Design
You will use your logo on countless materials and in various media throughout its life cycle, and it’s important you remember that some of these applications will have serious limitations – whether it’s size, shape or color. This is why it’s important you create different variations of it – including a black and white version that will be just as effective as the color version.