Creative Photography Logo Designs | Your Logo Is The Face Of Your Business! Here’s How To Make It Stand Out
Creative Photography Logo Designs | In our previous post we discussed the importance of building a solid brand in today’s saturated market, and we shared some of our favorite brand building tips to help you get started. However, since the logo you choose for your business will be the face of your business and the single most important point of recognition, we decided to follow up with a post in which we could delve deeper and cover some of the intricacies, best practices, and industry secrets of logo design.
We’re surrounded with logos – wherever you look, there’s one: whether you’re walking down a busy street, making coffee before leaving for work, or browsing Facebook. As a result, our brains developed a sort of a barrier to filter out majority of generic sales messages and logos we see each day. This is great news, since we’d probably lose our minds if we noticed absolutely every logo we came across. If you’re running a business, however, this is pretty bad news for you – in order to break the barrier and stand out from the crowd of other shooters in your area, purchasing a cheap logo template online and typing in the name of your business won’t cut it. So, what can you do to capture the attention of your potential clients? Read on to find out!
Be Different! | Creative Photography Logo Designs
In order to stand out from the sea of identity, you need to be different – yet, you’d be amazed just how many photographers decide to use the same worn out logo templates! You’re a part of one of the most creative industries, and every aspect of your brand should be able to convey your unique identity and creative vision – especially your logo. Take a look at what’s already out there and find an opening for something new. Dare to stand out, and resist the temptation to copy, imitate, or even parody other photographers’ logos!
Be Appropriate | Creative Photography Logo Designs
Starting a business might be your dream, but at the end of the day, everything you do needs to appeal to your target audience, including your logo, so take as much time as you need to clearly define your ideal client. Think about it – a logo that appeals to high-school seniors won’t do anything for your business if your target audience are brides to be. Do your homework – what shapes, colors, even fonts appeal to the demographics you’re trying to attract with your logo? To figure out what the logo that will work for you looks like, you need to define your ideal client in terms of age, gender, location, marital status, heck, even income!
Be Timeless | Creative Photography Logo Designs
In our previous post, we mentioned that you will need to ensure your logo is able to stand the test of time in order to be effective. If you change your logo too often, you won’t be able to build any recognition or boost awareness of your brand, which will render your logo pretty much useless. This is why we advise our clients to avoid following the latest trends and fads just for the sake of being trendy. Trends come and go, and our risk ending up with an outdated logo sooner than you think, so it’s a much better idea to focus on the overarching nature of your brand instead of mindlessly following trends.
Versatility Is Crucial | Creative Photography Logo Designs
Yoru logo will go through endless applications and you’ll use it on various materials and in different sizes. A powerful logo will be able to adapt to pretty much every single environment, both online and off, and to ensure perfect versatility, there are a few things you’ll need to keep in mind throughout the design process. First, the file format you use is critical when it comes to versatility, so you’ll need to use vector files. Unlike raster files, vectors will allow you to scale your logo to practically any size without affecting the quality, whereas raster files will start breaking down into pixels after a certain point.
Another thing that will determine just how versatile your logo are the colors you use. While color can make your logo instantly stand out from the sea of identities, it might also considerably limit the usability. For example, your logo might look absolutely stunning on your computer screen, but will be just as appealing when you xerox or fax a contract to a potential client? At the end of the day, your logo needs to be able to convey the same message even when the color is removed, so if you rely too much on color to stand out, you need to find a way to get the most out of your logo even when the color is removed.
Keep It Simple, Stupid | Creative Photography Logo Designs
Keep it simple, stupid, or K.I.S.S. is a principle that’s been thrown around for years now when it comes to any kind of design, and for good reason! Simple design will affect versatility of your logo, as more complex designs tend to turn into unrecognizable mush when scaled down to fit smaller items, such as business cards, for example. Not only that, but simple designs are also a lot easier to remember, and your goal is to make it as easy as possible for potential clients to remember who you are and what you can do for them!