Creative Photography Logo Ideas | A Common Sense Approach To The Science Of Designing Photography Logos (And Three Examples To Unlock Your Imagination!)
Creative Photography Logo Ideas | In our previous post, we talked about photography brands and some of the most important elements and tools every photographer needs in order to create a business identity that not only stands out and appeals to the right audience, but is also an accurate representation of everything you and your business are about. Needless to stay, we touched upon logo design as well. However, considering your logo will be a vital building block of your entire visual identity and the face of your photography business, it deserves a lot more than being mentioned in passing.
In an age where every photographer that’s serious about their business must have a website to support the products and services they’re providing, the demand for a top-class logo has never been higher. There are more photographers out there than ever before, and with that comes the challenge of standing out. How do you design something original that stands out in a sea of identities and appeals to your target audience? Whether you’re redesigning your logo as a part of a rebranding strategy, or you’re having a logo designed for the very first time, you will definitely want to keep these four things in mind!
Do Your Homework | Creative Photography Logo Ideas
A logo doesn’t need to tell your entire story, but it should be designed with your brand in mind. The goal here isn’t just any random icon slapped next to the name of your photography business – instead, you need a logo that will convey the nature of your brand and your unique style. Is your brand modern, quirky, classic, or edgy? High-end or budget-friendly? All these, and many more traits can be conveyed using just your logo, so do your homework and figure out what it is exactly that you’re trying to communicate about your photography business with your logo.
However, your business isn’t the only part of the equation here – just as important is your target audience. For example, while an elegant, simple, and subtle logo will definitely appeal to brides to be, it won’t do much good if your ideal clients are high-school seniors. If your target audience are children or adolescents, age-appropriate cuteness can make your products or services memorable and identifiable. Take your time to clearly define your ideal client and figure out what will appeal to them easiest.
Simple Is Better | Creative Photography Logo Ideas
When it comes to designing a logo, you will definitely want to stick to a simple design – and the benefits of a simple design are practically endless. A simple logo allows for easy recognition, which is definitely something you want from your logo – after all, your goal here is a design your clients will remember easily. Simple design also allows the logo to be versatile and memorable, whether you’re blowing up your logo to the size of a roadside billboard, or scaling it down to fit on a business card. Complex logos, on the other hand, are likely to turn into unrecognizable smudges when scaled down, losing all the intricate details and failing to engage your target audience.
Steer Clear Of Trends! | Creative Photography Logo Ideas
When designing a logo, you need to keep one thing in mind – an effective logo should endure the test of time for as long as you’re in business. In other words, the logo should be ‘future proof’, meaning that it should still be effective in 10, 20, even 50 years time. However, you’d be amazed just how many photographers out there decide to follow the latest design trends instead of staying true to their brands. Design is much like fashion – new trends are constantly coming and going, and overly trendy logo will go out of style and feel dated sooner than you think!
Versatility Is Paramount | Creative Photography Logo Ideas
Your logo will be used in many different ways throughout its life cycle, so it’s needless to say that an effective logo should be able to work across a variety of mediums and applications. While your logo might look absolutely stunning on your computer screen, bear in mind that there will be times when you won’t be able to use it in full color – instead you’ll need to use only one color, or a gray scale version when printing or faxing a document. This is why we do our sketching in black first whenever we design a logo for a client and leave adding the color till the end of the project, which allows us to focus on the shape, rather than getting distracted by playing with different colors and shades.
Another critical element affecting the versatility of your logo will be the actual file format you use. A good rule of thumb is to use vectors when designing a logo, as it will allow you to scale your logo to practically any size without affecting the quality, because vector graphics are actually are composed of paths, wheres raster graphics are made of pixels. While vector graphics will allow you to magnify your logo to practically any size without affecting the quality, raster graphics will allow you to do so only to a certain point, after which the pixels will become discernible. Combined with a simple design, a vector-based logo will easily adapt to any material and usage, which will make it one of the most powerful visual elements you have under your belt!