Creative Photography Marketing | Sizzling Hot Marketing Tips To Boost Your Photography Business This Summer
Creative Photography Marketing | Running a photography business can be a lot more challenging than doing it as a hobby on the side. At the end of the day, taking great photos will get you only so far, and if you are just getting started in the business, it can be frustrating because it seems like you can’t get your message in front of the right people. Let’s face it – you could be the most talented photographer out there, but unless potential clients hear about you and the services you’re offering, it won’t do you much good. However, marketing doesn’t have to be expensive or time-consuming, but it does need to be creative in order to get clients to choose your business.
Yet, you’d be amazed (floored, I’m telling you!) just how many photographers believe that you need an epic marketing budget in order to get any substantial results from your marketing efforts. There are those that completely overlook their marketing strategy simply because they quickly get bored or overwhelmed by the business side of things. We get it, you’re a creative type, an artist, but if you’re serious about your venture, you’ll need to be just as business-savvy as you are talented. So, to help you bring your A game this summer, we gathered some of the most effective marketing tips you can start using today and book yourself solid, no matter the size of your budget!
Freshen Up Your Strategy! | Creative Photography Marketing
Before you start working on your summer strategy, you will want to first take inventory of your existing efforts and check just how effective they’ve been. Chances are, if you have already done some marketing, there will be certain efforts that are not as effective as you expected, and others that are still bringing in results. Your job here is to replace the efforts that haven’t been working for you, or at least find ways to improve them to ensure best results possible. The secret of marketing success isn’t in covering as many tools and platforms as possible, but choosing the best ones and sticking with them.
Take Your Social Media Presence To The Next Stage | Creative Photography Marketing
If you haven’t jumped on the social media bandwagon already, it’s about time you do it! Building a solid presence is no longer optional – even some of the biggest brands are using social media to engage their target audience and promote their services and products, and your photography business shouldn’t be an exception. However, make sure you’re not setting accounts on every network out there and trying to juggle to many balls at the same time. Instead, find out which networks are most popular among your target audience and limit your selection to 3-5 networks max.
The goal here is to consistently work on your presence to stay on the radar of your potential clients, so when they need a photographer, you’ll be the first one that pops into mind. However, to build a great presence, don’t bombard your friends, followers, and fans with generic sales messages. Instead, join the ongoing conversation and engage your potential clients in meaningful interactions, and make sure you reply to all the messages, tweets, and mentions. This way you’ll not only be building online presence, but a reputation of a reliable and experienced industry leader and source of information.
Spice Up Your Content | Creative Photography Marketing
One of the best ways to take your online presence to the next level is by creating your own content. Don’t get us wrong here, creating interesting content you stumble upon with your followers while browsing the Interwebs (Such as this article you’re reading right now!) is a great idea, however, if you create your own content, you’ll be able to tailor it based on your ideal client, get more attention and improve your results. So, go make yourself a margarita, sit back, and start creating content.
If you already have a website, there’s nothing stopping you from starting a blog, or picking up the habit if you’ve been neglecting your blog recently. Share tips and tricks for better sessions, talk about the funny experiences you had behind the camera, and throw in a personal post or two every now and then. This will allow your potential clients to get to know you a bit better, and it will make you stand out from the crowd of other photographers sharing the same content over and over again. And the best part, this will not only get the attention of your potential clients, but also boost your search engine rankings!
People Love Free Stuff! | Creative Photography Marketing
Make this summer all about the rewards! People love free stuff, so make sure you reward referrals and offer incentives to your existing clients for each new client they bring in. This could be anything that has high perceived value but doesn’t cost you too much, such as a couple of free prints. Another great idea is to run a promotion and offer a discount on certain services. Remember, summer is unofficially the season of the weddings, so you’ll be much more likely to book a few extra weddings if you haven’t been completely booked already.
It’s not just your clients that will appreciate a gift. Other business owners will pay more attention to you if you put in just a bit effort into your relationship with them. For example, if you’re a wedding photographer, consider approaching other business owners in the wedding industry that offer non-competing services, such as florists, decorators, organizers, and venue owners, and propose building a referral network. Don’t just ask for referrals – instead, take a few shots of their products and send them over. They can use these to promote their services, and you’ll definitely get their attention!