Creative Photography Websites | The Photographer’s Guide To Designing A Picture-Perfect Portfolio Website (And 3 Examples To Get You Inspired!)
Creative Photography Websites | If you’re serious about your photography business, setting up a website in this day and age is no longer optional, but that’s hardly news – everyone and their grandma knows that! What many photographers fail to understand, however, is that not all websites are created equal. In fact, most of the photography websites that are online right now are so bad they’re actually doing more damage than good. The good news is that setting up an effective photography website doesn’t have to be complicated or expensive.
There’s more than just visual appeal when it comes to setting up a photography website: in order for a website to be effective, it needs to support your business goals, provide your visitors with everything they are looking for, convey the nature of your brand and work seamlessly across all devices. Keeping track of all of this can be challenging for photographers, as they tend to be a lot more passionate about their creative ideas than other business owners from less creative industries. Whether you’re setting up a photography website for the very first time and you need help setting up a website that works, or you already have a website up and running and you simply want to check how it stacks up against other photography website, we have a real treat for you today: a list of crucial design elements that will turn your website into your most powerful business tool!
Keep Things Simple! | Creative Photography Websites
When setting up a website, the last thing you want is to have it mistaken for a website of another photographer, so you’ll want to make sure yours in unlike any other website out there. Plus, you’re a part of a creative industry, and your website needs to showcase that creativity that makes you worthy being called a photographer. However, keep in mind that this is still a photography website, so unless you’re a part-time designer as well, you’ll want to make sure your photos are the actual star of the show. Fancy effects and flashy design elements will definitely grab the attention of your visitors, but they might end up overshadowing your photos, which is the last thing you want!
In addition to keeping the visual aspects of your website simple, you’ll also want to simplify the functional elements, such as the navigation bar. A recent study found that the average person can remember only a few things at once – more specifically, between 4 and 7. Even though you might be tempted to add pretty much every link to your navigation bar, you’ll want to keep only the links to most important pages in there. Other less important links can be tucked away in the footer, or in a secondary navigation, such as a sidebar. Your goal here is to set up a website that’s simple to navigate, so your visitors can focus on your work instead of trying to figure out how to get from one page to another.
Clearly Define Your Goals | Creative Photography Websites
Let’s face it, no one sets up a website just for the sake of having a website up and running – in other words, every website has a purpose. Sure, you want to showcase the best examples of your work, but there’s usually a secondary goal as well, whether you want to grow your client base, get more newsletter subscribers, or boost your online presence. If you already created a marketing strategy, you already have a pretty good idea of what that goal is, but if you haven’t, take some time before you start working on your website to figure out what it is that you’re hoping to achieve with it.
Work On Your Calls To Action | Creative Photography Websites
Don’t leave it up to your visitors to figure out on their own what you want them to do next – tell them! Using calls to action throughout your website will guide your visitors in the right direction. Keep in mind that calls to action don’t necessarily have to be big ol’ shiny buttons; everything from icons and buttons, to photos and hyperlinked text can be used to tell your visitors what action you want them to complete next. Examples like “Book Now,” “Subscribe To Our Newsletter,” or “Contact” have all been tried and proven to work.
However if you want to get the most out of your calls to action, you’ll want to consider writing your own copy instead of using the same CTAs everyone else is using. We’ve all seen countless “Book Now” buttons, so our brains started learning to filter them out. And the last thing you want is to have your visitors ignore your calls to action. To make sure they stand out and grab the visitor’s attention, consider using slightly larger fonts that are different from the fonts used in other areas of your website and even setting one color to use just for your calls to action to make them really pop!
Contact Details Are Vital | Creative Photography Websites
You’d be amazed just how many photographers set up a stunning website, narrow down the selection of images to only the best examples, and completely overlook the contact details. Remember, even the world’s most appealing website won’t do you much good if your potential clients can’t reach you the moment they decide to hire you, so include the most important contact details such as your email address and your phone number in the footer or the header of each page, and set up a separate contact page with other less important details you think your potential clients might find useful.