Creative Portfolio Design | Important Tips To Keep People On Your Portfolio Website Longer
Creative Portfolio Design | A portfolio website is like a chef’s menu. It is the most effective display of professionalism, skill and talent – it is all about promoting you. You are the brand, and your name is the brand name. No one is going to know about your brand, unless you get it out there; and if you’re a photographer, web designer, writer, or any other type of creative, then it’s critical that you have a great portfolio website. Clients and employers want to see your skills, and form a quick impression. Even if you have a physical portfolio, a website is pretty much expected these days in addition. Assuming you do have some work, it’s essential to organize it all in one place.
How much time do you spend working on your portfolio? Be honest – does it showcase your best pieces? There’s nothing more essential to your career than presenting your best work in an attractive, professional, and accessible way. Looking to build a stellar portfolio website? Here are some tips that can help you build it!
The Portfolio As An Art Piece | Creative Portfolio Design
Potential clients will be judging your skills not only by viewing works on your website, but also by the aesthetics, accessibility, and overall flow of the portfolio itself. Don’t use cluttered themes with elements such as bold, neon background colors. Use neutral colors and designs for your background page instead. When designing a portfolio, you want a website that is straightforward. You want your content to be in the spotlight, rather than a distracting design.
If possible, design your own website theme to make your portfolio completely about you and your work. Don’t copy someone else’s design just because you think it looks good. It’s incredibly important that your portfolio website shows off who you are and what you do: by designing a unique website you’ll help ensure that it stands out from the crowd.
Choosing And Displaying Your Works | Creative Portfolio Design
Keep the “B-sides” off of your portfolio. For the non-music readers, a B-side is a song not good enough to be a hit, and is delegated to track 2 status on a single. Only showcase the hits — your absolute best, most outstanding, and representative work, and keep the lesser work samples off of your portfolio. Just like a perfect greatest hits album will instantly make a fan out of a new listener, a stellar design portfolio can instantly impress and interest a new potential client.
Full Size Previews | Creative Portfolio Design
On your portfolio, make sure the thumbnails link to a full-size view of the image. Your clients don’t want to strain their eyes. Never display “full size” images at 300px by 300px. The visitor is there to see your work at its best quality, not a low quality optimized for bandwidth. Plus, a full screen size image makes sure your potential clients can see your full potential.
About Me | Creative Portfolio Design
It’s all about you. Let people see the man or woman behind the mask (i.e. website). Share your background, where you came from, how many years you’ve been in the industry, etc. When potential clients are looking at your website, they want to know who you are. Add a bit of personality, maybe with a good picture of yourself, to let them know you’re a real person with your own style and identity. The more information you give, the better your visitors can form a bond, and build trust with you.
Make It Easy for Your Users To Contact You | Creative Portfolio Design
A potential client has browsed your website, is impressed with your portfolio, and can see who you are. Now they want to hire you. It doesn’t matter how great your work is, if your visitor can’t reach you, you’re not getting any work. It’s that simple. You can put whatever you want for your contact details, just make sure that whatever you do put, is correct. A simple phone number will do, however, if a potential client isn’t fond of the telephone, it may be better if they knew your email address as well.
Let Your Past Clients Write A Personal Recommendation | Creative Portfolio Design
Social proof is one of the most effective ways to lower the risk for a potential client. Think about it: if you’re not sure of this new photographer, and see people raving about the quality of the work, then you’re much more likely to give them a chance. By all means let your clients write a statement about your services, and what working with you was like.