Creative Stationery Design Tips | Seven Stationery Design Tips That Will Save You Money And Promote Your Business
Creative Stationery Design Tips | Even the smallest businesses have realized that branding is vital to a company’s success, and conveying a consistent brand image can make the difference between success and failure. Although a company’s letterheads, business cards and other stationery items may be a relatively minor part of the overall brand, it is crucial to get it right, as it is usually the first impression a potential client will get of the company. You do not want to send the wrong message to existing or potential clients by using stationery that is not up to the standards of your services, or your industry. The right stationery can end up doing wonders for your business.
Stationery is supposed to show others who you are, and when it comes to presenting your business, your entire business has to be pretty much condensed into one piece of paper. Contracts, client or fundraising letters, internal memos and other company documentation still make their best impression on commercially-printed letterhead, especially with matching envelopes. Follow these tips to dress up your letters and leave a lasting impression.
Color Scheme | Creative Stationery Design Tips
When you start designing stationery, you will have to consider the overall color scheme. Color is always an effective tool with stationery and other marketing materials – it grabs attention and makes the read all that bit more interesting! Think carefully about your brand colors, and how you can utilize them in the individual stationery designs. You should go with complementary colors, as they tend to look best together.
Font Type | Creative Stationery Design Tips
If a particular font has been utilized elsewhere within the corporate identity – it may be wise to use that font within the stationery design. Fonts should be selected to stay consistent with your business image at all times. It has be legible, people have to be able to read the details clearly. If the text is on a business card, text size will be small, so font is critical, because it clearly communicates what you do and how to reach you.
Paper Quality | Creative Stationery Design Tips
Nothing will make or break your business stationery like the quality of the paper that you use. Because you want the paper to leave an impression of formality and professionalism, you should go with a thick and glossy option. Using a very high grade of paper for a company’s paper will give the impression of luxury and expense, whereas using a very cheap paper may have the opposite effect. A client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper.
Contact Information | Creative Stationery Design Tips
You will want your stationery to be both aesthetically pleasing and functional, and effective business stationery must include your contact information. Listing your company address, phone number, email address, fax number and any other methods of communication that you feel are important into the design of your stationery will make it easy for clients to reach you. It’s a digital world, and most people will try to find your products or services online, so ALWAYS include your URL address on your stationery! Of all your contact details, this could possibly be the most important!
Clean Space | Creative Stationery Design Tips
Choosing a design that offers elements of clean white space will help your message stand out. A design that is too busy will distract clients from noticing the important things on the stationery, such as your contact information and logo. Too many special effects overshadow your message of professionalism. Make a letterhead design for your business that most effectively serves the needs of your company.
Branding | Creative Stationery Design Tips
Keep in mind when designing the company stationery that you should always consider the company’s brand. If the company stationery does not include the brand logo, how will clients, leads or visitors, know that they are interacting or communicating with the same organisation? Clients are always willing to buy from an established brand as their trust will be unfailing, so personalized stationery items can not only help you build your brand, but also act as a marketing campaign.
Uses | Creative Stationery Design Tips
When designing the company stationery, think about which pieces will be created. Yo will need letterheads, business cards, but also other stationery items such as envelopes, compliment slips, or even pens. The company stationery design elements have to be versatile to adapt to its medium.