Crucial Business Card Tips | How To Turn Business Cards Into Business Relationships
Crucial Business Card Tips | Your business card will often serve as an introduction to your company, and be the first thing that potential clients see in regards to you and your business. They’ll likely see your business card before they visit your website, read your brochure, flip through your portfolio, or get their hands on just about any other marketing material you might happen to have. And since your card will stay with them long after your meeting’s over, think of your business cards as your unsung sales force; they have to represent your business the way you would.
While it’s true that we don’t use business cards in today’s age of digital networking and communication the same way we used to, they still serve as a representation of you and your business, and they’re an extension of your business brand. Savvy, well-connected business owners never leave home without a pile of effectively designed business cards in their wallets or purses. However, what exactly makes a business card design effective?
Start With The Basics | Crucial Business Card Tips
It may sound obvious, but the first, and most important thing to decide when creating your business card is what information you want to include. Think carefully about which contact details are most important – you have to be able to strike a balance between giving enough points of contact, without making your card look too busy. What’s most important? Your name definitely needs to be there, along with the name of your business (via your logo), your phone number, e-mail address, and website.
Your Business Card Must Communicate More Than Just Your Contact Information | Crucial Business Card Tips
Another vitally important element of business card design is making sure that the business card itself is an extension of your brand. Your business card will often be the first branded marketing material that potential clients get from you, so it’s important that it gives them a sense of what you and your business are all about. A business card can reinforce your brand by using brand elements, such as logo, colors and fonts. Including these elements helps to build brand awareness, helping potential clients remember you and the services you’re providing.
Make Your Card Readable | Crucial Business Card Tips
Use (or insist your designer uses) fonts that are large enough to be read without having to use a magnifying glass. As a general rule of thumb, don’t go smaller than 8pt when it comes to the font size. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a complicated, decorative font which is impossible to decipher. You need to make sure the font color stands out against the background as well. Light gray font on a white background makes it hard to distinguish letters and numbers, rendering your business card useless.
Use Standard Business Card Size | Crucial Business Card Tips
While it is critical that your card stands out, you do want to be sure it actually fits a standard business card holder. The standard business card size is 3.5″ x 2″, so don’t use an untraditional shape, or make it too large to fit business card holders or wallets. Business cards in Europe tend to be a bit bigger, but so are the wallets and card holders.
Consider The Thickness Of Your Business Card | Crucial Business Card Tips
Thicker cards tend to feel more expensive – making your business appear more professional. We live in a world where the average small business can design their own cards and order them from online printers for under $20. These cards tend to be of an inferior weight, and usually use generic clipart. When you decide to “go cheap” on your business cards, what message does that send to your potential clients? Are you really doing yourself any favors by missing out on the opportunity to build a positive brand image right from the get-go?
Business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. At the end of the day, you need your business card to be sturdy so it doesn’t get dented or torn in your potential client’s wallet or business card holder. Just like a flimsy handshake never leaves a good impression; neither does a flimsy business card.