Crucial Logo Design Tips | How To Design A Logo: Essential Guidelines For Exceptional Small Business Logo Design
Crucial Logo Design Tips | Your logo communicates a lot about your business to your potential clients. The shape, colors, and even fonts can speak volumes, yet the task of creating an effective small business logo is often not given the priority it deserves. A logo is probably one of the most critical elements of building you brand and marketing your business, so don’t make the same mistake the vast majority of small business owners make! Give this vital branding principle all the attention it deserves. As your business grows, your logo will become synonymous with the quality of service you provide.
Assuming your products and services are great, it all comes down to your brand’s image, and graphic design can play an important role in creating that image. But what are some key things to keep in mind when designing your logo? Business owners use their logos on stationery items, marketing materials, websites, and business cards as a simple visual symbol that enables easy recognition of the business. More examples of logo design are out there than ever before, and with that comes the challenge of being different. How do you create something original that stands out from the crowd?
Small Business Logos Convey A Message | Crucial Logo Design Tips
What message do you want to communicate to your clients? Yes, a logo is a simple image, but it’s also an introduction to a brand. The logo must appeal to a specific audience and when designing, you must keep this in mind. Don’t just go with a design simply because you personally like it. While it is helpful to come up with something you like, it’s more vital to stay true to a brand’s overarching nature. If your business offers professional services, such as legal advice or medical treatment, create a logo that effectively communicates the level of professionalism expected by potential clients. Forget about humor or the cute factor for these types of companies.
Find The Right Color | Crucial Logo Design Tips
It’s best to keep the logo colors as simple as possible – too many colors will just make the logo look too complex, or even cluttered. A small business’s logo will appear on everything from business cards to van decals, so creating a logo with only two colours will keep your printing costs down. Designers usually stick with three or four main colors, and assign every main element of the logo its own color. Every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
Make The Logo Readable | Crucial Logo Design Tips
First, chose a font that is legible at many distances. The goal of having a logo is to make your business or product name stick in the potential client’s mind. That can only happen if they can actually read it easily, without a magnifying glass. This doesn’t mean if has to be boring, though. When considering fonts for your logo, be sure to avoid gimmicky ones, use negative space, or maybe even tweak an existing font. Which style feels right for your business? A flowing script, or a vintage schoolhouse font for a bridal shop logo? Solid bold sans serif, or edgy and grungy for a manufacturing company logo? Choose what fits the nature of your business and keep it clean.
Keep Abreast Of Trends | Crucial Logo Design Tips
Paying attention to the latest logo design trends doesn’t mean mindlessly following them. But in the same way that you have to break the rules, to buck the trend, or even start a new one, you have to know and understand what you’re up again. What’s crucial is to design something that you believe is different from anything already out there. The last thing you want from you business logo is to have it mistaken for a logo of a competitor. Look at what’s out there and find an opening for something new.
Repeat It! Everywhere! | Crucial Logo Design Tips
Your logo is the introduction to your company’s brand, so why would you invest all of the time and energy necessary to boost the recognizability of that logo if you don’t plan to use it on everything? Include your logo everywhere. Every piece of paper that leaves your office — from receipts and newsletters to letters and compliment slips – should show your logo. Just be consistent – don’t use one logo on your business cards and another for your Facebook profile. While having a fluid logo will let you be a bit more creative, it will not help build brand recognition.