Custom Business Card Designs | How to Design the Perfect Business Card
Custom Business Card Designs | You need to make certain that like you and all the other essential elements of your business; your business card is dressed for success. We all appreciate a well-considered, attractively laid out business card design from its print finish to paper thickness. Those that think business cards are just a way of swapping contact information, even in this digital age, are missing the point. A well-designed business card lends legitimacy to your business, and can make you stand out from the multitude of competitors. In an age of social media and interconnectivity of people over smartphones, it is easy to think you are continually linked or can easily reach others through the internet. However, a website address or a person’s Facebook account is simply lost in translation if a person does not have something tangible to remind them to reconnect after the meeting. Just remember that image is everything – and your business card is no exception.
Clean and Simple Layout | Custom Business Card Designs
The business card design layout must present both your contact information and brand fundamentals on a very small space. So it is best to keep the design clean and structured. This can be achieved by making sure there is enough white space on the card. Designing the card with left-aligned text is the easiest to read, while centered text looks messy and can be more difficult to read. It’s essential to display your business logo, try not to allow it to overwhelm the front of the card or put it too close to the edge. Don’t make your logo too big; don’t make the font too small to be comfortably read.
Easy to Read | Custom Business Card Designs
If you’ve got a lot of information to display, you may be curious to shrink the size of your text. Beware – small text can often look clear on screen, but turn into an illegible stain when printed. Try to preserve your fonts simple and large enough to read at a glance. It’s vital to use no more than two types of fonts. Choosing light print on dark colors is principally hard for some people to read, so using neutral colors with black, dark blue or grey print is better.
Your goal here isn’t to produce a work of art. It’s to produce a business card that unmistakably communicates what you do and how to reach you. If recipients can’t read the contact information you’ll lose transactions.
Printing Considerations | Custom Business Card Designs
Your business card paper quality is a reflection of your business, product and service. If the card feels fragile or looks like you printed it yourself on a cheap printer, it will leave people with impression that they are dealing with a company that will vanish pretty soon. A glossy finish is good for photos, but it can be difficult to write on. Uncoated paper is more formal and can be matched to your company stationary; letterhead, envelopes, printed flyers and additional printed materials.
If you’re looking to save a few bucks, printing your business cards at home may seem like a brilliant idea. That may be the case, but only if you’ve got a high quality printer capable of doing a professional job. The ink on a good business card should be outstanding and have texture.
Color Choice | Custom Business Card Designs
Your logo and your business cards are often the first introduction a potential client has to your business, so they should send the right subliminal messages to inspire any potential customer to do business with you. Don’t make the mistake of choosing your favorite color without checking the subconscious messages of the color first. Business card colors serve a purpose and should not be chosen casually.
It is a good rule of thumb to only use colors within your business brand palette, in order to keep the design clean and in line with your brand. Your use of color is one of the fundamentals that will set your business apart from others.
Exchanging cards is typically complemented by a face-to-face conversation and a handshake. Whether you’re sealing a deal, making a hire, or establishing a business, there’s nothing more valuable than an actual in-person meeting. Take advantage of the natural opportunities to hand your business card out when you’re talking about your business or someone asks how to contact you. Don’t force them upon people uninvited or hand out more than one unless they offer to hand them out for you.