Custom Business Card Ideas | Get Your Phone Ringing Off The Hook! 6 Expert Tips For Designing Effective Business Cards
Custom Business Card Ideas | In today’s age of online communication and social media networks, you may believe that business cards are an ancient relic of a long-gone era, but there’s so much left to be said about the power of a professionally designed business card. While we might be using them slightly differently than people did a few years ago, they’re still the cornerstone of professional communication. And if you take your business seriously, you can’t afford to overlook this vitally important piece of paper.
Your business cards are one of the most important marketing tools you’ll ever have. Think about it – you hand them out to potential clients and business partners, drop them in letters and tuck them in presentation folders, which means they’ll often be your very first impression. In other words, they’ll be the critical difference between a potential client visiting your website, or calling to schedule a meeting and never bothering with you again. To help you turn your business card into a powerhouse, we gathered some of the most important tips and tricks that will keep you on the right track!
Include Only The Most Important Information | Custom Business Card Ideas
Whenever we start designing a business card design for a client, the very first question we ask is what information they want to include. This is not information you should take lightly, because the contact details you include can be the difference between losing a sale and gaining a loyal client for life. So, what’s most important? Your name should definitely be there, as well as the name of your business, a phone number and an email address. You can also include your website’s URL, as well as social media profiles if you use those to engage your potential clients.
However, keep in mind that you need to ensure balance between providing all the important contact details and overwhelming your potential clients. Don’t clutter your business card with unnecessary details. For example, you don’t have to include the complete list of absolutely every service your company is providing, and you can leave out your fax number if you don’t really use it and haven’t received a fax in months now.
Avoid Tricks And Gimmicks | Custom Business Card Ideas
The ultimate goal of your business card is to provide potential clients with all the important contact details they need to reach out to you the moment they decide they’re ready to schedule a session or make a purchase. While you do want your business card to stand out from a pile of generic business cards, you need to make sure the design is simple, so people can read the information without straining their eyes. Make sure your business card doesn’t overwhelm your potential clients.
Make Your Business Card Readable | Custom Business Card Ideas
In addition to keeping the overall design of your business card simple, there are other things you can do to ensure readability as well. For starters, make sure you’re using a simple and readable font. If you’re using a complex calligraphic font that’s difficult to read, your potential clients will be more likely to throw away your card than to try too hard to read the information.
Secondly, you’ll want to use font sizes that make your contact details readable without using a magnifying glass, so don’t go below 8pts. And lastly, you’ll want to take care of the contrast between the font and the background of the card – using a light gray font on a white background will make the information on your business card practically illegible, which will beat the purpose of having business cards in the first place!
Don’t Be Afraid Of Using Colors | Custom Business Card Ideas
While your goal should be a business card that’s simple enough to be comfortably read, that doesn’t mean you should be afraid of using colors to give your business card that extra punch and reinforce your brand. There is a catch, however – the colors you use not only have to work well with your logo, but they also need to work well with each other. A mishmash of random colors might stand out, but for all the wrong reasons! Of course, it’s best to keep your selection down to 2-3 colors, not only for the sake of simplicity, but the printing cost as well. You might design a stunning 6-color card, but when the time comes to have hundreds of cards printed, the price won’t be as appealing.
Use The Back Of The Card As Extra Real Estate | Custom Business Card Ideas
It’s important to remember that business card holders used for storing cards assume that the back side is blank, which means you need to find a way to include all the important information on the front. However, there’s no rule telling you that the back should be left blank – just think how many times you received a business card and flipped it to check out the back! You can use this extra real estate to include additional information, such as a list of the services you’re providing, a discount coupon, or feature your logo. Whatever you choose to do, don’t leave it blank!
Some Rules Are Not Meant To Be Broken | Custom Business Card Ideas
Many business owners will try and make their business card stand out by using an untraditional shape or size. Keep in mind, that even though a round card will definitely stand out from even the largest pile of business cards, your potential clients will have a problem storing it, because most wallets and business card holders are made to accommodate the average business card which measures only 3.5 x 2 inches.