Custom Business Stationery | How to Maximize the Impact of your Marketing Collateral
Custom Business Stationery | Every time you mail a letter to a potential client or to an existing one, it leaves a long-lasting impression of your company. In a service business, your written materials are among your company’s most important marketing items. The paper stock you choose, as well as the colors and graphics embellishing it, plays an important role in the image your stationery presents. Business stationery acts as a marketing opportunity, enables brand engagement and, more than anything else, lend credibility to the words on the page.
Although new business development largely relies on relationship building, there’s no excuse for boring and formulaic stationery. Stationery is the collection of materials used to support the marketing and sales of a product or service. It is intended to make these efforts easier and more effective by enhancing the credibility and trust of the brand experience with potential and existing clients. Make sure that you carefully represent the branding when designing your stationery. This isn’t just about the logo, but the choice of color scheme, font, imagery, and much more.
Choose The Right Information | Custom Business Stationery
The starting point of any stationery design is to determine exactly what will be used within the layout. Remember, simple is always best. A typical design will feature a logo, company name, and contact details. Feature your company’s postal or street address, phone and fax numbers and email.
It’s a digital world and most people will try to find your products or services online, so ALWAYS include your URL address on your stationery! Of all your contact details, this could possibly be the most important!
Branding | Custom Business Stationery
The logo has to be simple, effective and versatile as it will be used in various methods of printing and will need to be scalable to suit items as big as billboard banners, as well as small items like pens and business cards.
Matching the colors in your logo to those on your stationery is a good idea for branding purposes. Choose complementary colors for your stationery, as they look best together. Company colors are typically used to ensure the letterhead design remains consistent with your other business branding, so limit color choices to those that are consistent with corporate identity.
Design Stationery That is Readable | Custom Business Stationery
Stationery showcases the name of your company, which means the choice of font size, color, and style are all-important, but make sure the name of your company stands out, not the font. While most businesses will try and stand out from the crowd with their custom printing designs, make sure that you do not opt for unreadable or complicated fonts. Potential clients will be looking for text that is easy on the eye, that can portray information clearly and efficiently.
It’s important that your stationery looks and feels great in the hand, but the design of your stationery should make way for the content that’s printed over it. Create stationery that most effectively serves the needs of your business. Do not over-use complex effects that call attention to themselves – use such enhancements sparingly.
Get the Correct Amount Printed | Custom Business Stationery
Before ordering your completed stationery from your printer, print out a proof copy and carefully review it. Take the time to make sure contact details are correct. Then you will want to be sure that you will have enough on hand for daily use. If you are using professional printing services, your budget will benefit from buying in bulk. You’ll not only get more for your money, but you’ll have enough materials to last you.
Use It | Custom Business Stationery
One unique advantage of print collateral is the ease of presenting complex information in a controlled linear format. Marketing collateral can be organized and divided into sections using colors, graphics, illustrations and photography that assist the potential client in understanding the content in smaller logical chunks of information. Stationery can be easily read and reread for better retention.
Remember, your stationery should tie in with your business cards, featuring the same color scheme and overall look. Don’t get so caught up in the design elements of your business stationery that you forget the obvious. Every piece of stationery should include the basics: your company name or logo, address, phone and fax numbers, and e-mail address.