Custom Made Logos | Is Your Logo A No-Go? Six Things To Keep In Mind When Designing A Logo
Custom Made Logos | A well-designed logo conveys all the meaning it intends to in just a few seconds. Designing a logo that is simple enough to be taken in quickly, but still deliver the meaning your business might depend on isn’t an easy task. A logo doesn’t sell the company directly, and it’s rarely used to describe the business. Logos get their meaning from the quality of the thing they represent, not the other way around – logos are there to identity, not to explain. In other words, a logo serves as a graphic representation of your company. As such, it should be memorable, in order to be an effective advertising tool for your business.
A logo is a vital element of your company brand. It works together with other elements such as your website, stationery, brand promise, and marketing efforts to set the tone for your company as a whole in the public arena. Designing a new logo can be an exhausting process for business owners. There are many options to consider, such as colors, font selection, images, size, shape, and many more. To create a successful logo, follow these simple logo design tips.
Use a professional designer | Custom Made Logos
Hiring a professional designer may require more of an investment, but the end result will be a logo with timeless beauty and functionality. If you have a limited budget, you may try to create your own logo, but you most likely won’t be able to capture the detail that a professional eye can bring to the project. You may be an expert business owner, however, there’s no shame in lacking designing skills. Even if you have some marketing experience, getting a fresh design from a third party can really set your logo apart from your competition.
Keep your design simple | Custom Made Logos
If you’re looking to grab the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. Some of the most effective logos have been the simplest. Think about Nike and its very simple swoosh logo. A simple, yet memorable design make it effortless for people to associate it with your business and set your business apart from your competitors.
Design an appropriate logo | Custom Made Logos
Before you start designing, you have to take into consideration the goals and the values you wish to represent with your logo. Target audience, personality and culture are important factors that determine the brand image. What appeals to an 18-year-old will be very different to what appeals to a senior citizen. Also, if you are designing a logo for your legal firm, it should be formal enough for your clients to take you seriously. On the other hand, if your business is a daycare center for children, a colorful logo design that appeals to kids would work better than a black and white minimalist logo.
Think of your logo’s future | Custom Made Logos
Every small business owner wants to run a company that stands the test of time. In the same way, you should look at your logo’s durability and longevity. An effective logo should be timeless – that is, it should endure the ages. Will your logo still be effective in 10, 20, 50 years? Some of the strongest companies in the world update their logos every 10 years or so, but usually the changes are subtle. Type-based logos are usually good for this purpose, but remember to make it appropriate and relevant to your company’s nature.
Make your logo unique | Custom Made Logos
The biggest mistake a company can make is creating a logo that parodies or imitates another brand’s design. A logo is a visual summary of the company it represents, and it should never remind people of other brands or businesses. Your logo’s purpose is to make your business easily identifiable, especially when placed side by side with your competitors.
Make sure it’s legible | Custom Made Logos
Your clients won’t be able to easily recall your company’s name if you create a logo with an illegible font. This would defeat the purpose of marketing your company, because the wrong typeface can dramatically change the message the logo is supposed to convey. The correct font will set a tone for the brand, and be reflection of the company’s vision. Use fonts, colors, and images that your clients can easily read and recall without making an effort to do so.