Custom Photography Business Stationery Design | How To Set Up Business Stationery That Grows Your Business And Builds Your Brand
Custom Photography Business Stationery Design | Business stationery is all around us! Whether someone hands you a business card, mails you a letter in a custom envelope, or hands you a flyer on your way to work, the world around us is buried under an avalanche of business stationery. The bad news is that most of the stationery out there is either boring or designed poorly. The good news, however, is that setting up a creative and unique business stationery package that helps you stand out and gets you noticed isn’t all that difficult.
A common misconception is that emails and social media are slowly replacing business stationery. While it may be true your potential and existing clients are just a few clicks away, the benefits of professionally designed business stationery are many and varied! Sure, business stationery is still used to deliver messages, but when done right, it can reinforce your brand identity, boost customer loyalty, and help you establish yourself as an industry leader! To help you get the most out of the investment, we put together a short guide to putting together a stationery package that gets you noticed – and booked solid!
You Need To Be Odd In Order To Be Number One | Custom Photography Business Stationery Design
It’s only natural you’ll want to take a look at your direct competitors and other business owners in your area to see what they’re using when it comes to business stationery. And while doing your research is a great first step, make sure you’re doing just that, and not copying what other businesses are doing. Not only is the fact that it’s working for them is no guarantee it will work for you as well, but copying other businesses can end up doing more damage than good!
If you’re serious about your photography business, you need to find a way to stand out in a saturated market and grab the attention of your potential clients. And let’s face it, there are many photographers out there, with new ones joining the industry on a daily basis. And if your using the same stationery as everyone else, your chances of standing out will be next to nothing. What you’ll want to do instead is take a look at what’s already out there and find an opening for something new and unique. Don’t be afraid to stand out – it’s your ultimate goal, after all!
Reinforce Your Brand Identity | Custom Photography Business Stationery Design
Chances are your potential and existing clients will hang onto your business stationery long after the meeting is over, which means it will act as your brand’s foot soldiers, boosting brand awareness in the process. This, however, can only happen if the stationery you use is an accurate representation of your brand. Yes, that means you need to feature your logo on each stationery item. However, you’ll also want to use your brand’s color scheme consistently throughout your materials to ensure consistency tie everything together.
Ensure Readability | Custom Photography Business Stationery Design
Another thing you can use to your advantage and to reinforce your brand are fonts. By consistently using the same fonts throughout your materials, combined with a consistent color scheme, you’ll help your potential clients remember your brand a lot easier. It’s worth noting, though, that you don’t want to sacrifice readability in the process. Remember, the main purpose of your stationery is to deliver the message, and if the content is unreadable, even the most appealing and unique design won’t get you far. That’s why you’ll want to stick with simple, readable fonts and avoid complex script fonts that are impossible to decipher.
Keep Thing Simple | Custom Photography Business Stationery Design
Another thing you’ll want to pay attention to when ensuring readability is simplicity. Sure, you want your stationery to stand out even in the largest pile, but mindlessly adding random design elements hoping it will grab the attention of your potential clients might clutter the design and overshadow the content – or even worse, make it illegible. This is why it’s best to limit the number of colors you use to 3-4 colors max, and ensure there’s plenty of contrast between the font color and the background.
You can also play around with the white space. Now, mind you, this doesn’t have to be literally white space on the paper – instead, it refers to the blank areas of your stationery. It can help you organize the content into more digestible chunks. Remember, no one enjoys reading endless paragraphs of text. White space can also help you empashize the important content, so bear in mind that you’ll want to include plenty of white space around the important pieces of information.
Bridge The Gap Between Physical And Digital | Custom Photography Business Stationery Design
While putting together your business stationery, look out for opportunities to incorporate elements of it into your online presence. For example, most elements of your letterhead can be used for your email signature, which will tie these two together and ensure consistency. In addition to using the same design elements, you can also consider including QR codes and NFC chips into your items. This will allow you to direct your potential clients to your website where they can find out more about your services without cluttering your stationery with too much information.