Custom Photography Business Stationery | What Not To Wear: 5 Simple Rules To Dress Up Your Brand With Custom Business Stationery
Custom Photography Business Stationery | Branding is becoming increasingly more important for any business, big or small, especially in saturated industries such as the photography industry. In a time when pretty much anyone with some money saved up can get their hands on professional camera equipment and register a business, the way you brand your photography business can be the critical difference between success and failure. After all, taking stunning pictures will take you only so far. You’d be amazed just how many photographers believe that branding comes down to finding a cheap logo template, pasting the name of their business in there and calling it a day.
Branding covers everything from the name of your business, your marketing efforts and client engagement, to the actual experience they have working with you. Needless to say, it includes your stationery items as well, which are major part of your visual identity. Remember, it takes the average person only a tenth of a second to form an impression about other people, and business brands are no different. So, what can you do to ensure your stationery items not only deliver your message, but also boost brand awareness and grow your client base? Read on to find out everything you need to know.
Don’t Skip The Prep Work | Custom Photography Business Stationery
While it’s not the only element, your logo is still one of the most important ones. It’s the backbone of your brand and the face of your business. And considering the fact that it will oftentimes be the very first thing potential clients see, it needs to leave the right impression and appeal to your target audience. However, in addition to the aesthetics of the design, make sure you pay attention to usability as well. Remember, your logo will be used on different items throughout its life cycle, and if it’s not versatile enough, it will only damage your reputation.
There are a few things you can do to ensure versatility. First thing is keeping the design itself simple. A complex design might look alright on your computer screen, but when the time comes to use it on your business card, it is more than likely to turn into an unrecognizable smudge. Remember, your logo needs to work as just as well whether you print it on a golf ball or scale it up to the size of a roadside billboard. Using vectors is another thing that’s pretty vital, as it will allow you to scale your logo to any size without affecting the quality.
Know Your Needs | Custom Photography Business Stationery
Just like every photography business is different, so are the needs of each photographer. As a result, a stationery package that might work for other photographers don’t necessarily have to be a good fit for you. This is why we customize each stationery package when we handle branding for a client. The most common stationery items photographers use are business cards, letterheads, thank you notes, envelopes, folders, and even gift cards, among other things. This is where many photography templates fall short, because you’ll be likely to end up with tons of stationery items you’re not using, and that are lying around your office. So, take some time to figure out which items will support your marketing strategy the best.
Ensure Consistency | Custom Photography Business Stationery
In order to turn your stationery items from an average communication tool into a powerful branding tool, you’ll need to ensure it matches all of your branded materials, both online and off. Is there any specific color you always find yourself using? Or a font, perhaps? The goal is to create stationery items that will look and feel like they came from the same source. This is best achieved with branding guidelines – a short document that will govern the use of color throughout your materials, as well as fonts, graphics, and even specific brand-oriented words. This will ensure your stationery package is a cohesive visual experience and help your potential clients remember you and your business a lot better.
When In Doubt, Leave It Out | Custom Photography Business Stationery
While you may be tempted to fill in every inch of your stationery with information or pictures, this may result in your stationery becoming too “busy” and a reader will lose interest quite quickly. Sure, you want your stationery items to stand out from even the largest pile and represent your brand, but at the end of the day, its main purpose is to deliver a message, so don’t clutter up the design with too many unnecessary elements that might only overshadow your message. White space can help break down areas of your stationery and allow you to form sections and prioritize the area of importance.
Pay Attention To The Paper | Custom Photography Business Stationery
The quality of the paper you choose for your letters can make a big difference in the impression they make. There’s something luxurious about the feel of a thick, textured piece of paper, and your potential clients will definitely notice the difference. After all, no matter how creative the design of your stationery items is, if you choose to use cheap paper, you’ll never make the first impression you’re hoping to make. Think about it – if you hand out a business card printed on cheap paper that gets dented or torn easily, what message will you be sending to your potential clients about the quality of the services and products you’re providing?