Custom Photography Logo Design | How To Design A Photography Logo Without Blowing Your Entire Budget (Or Losing Your Mind!)
Custom Photography Logo Design | In the last few years, photography equipment has become more affordable than ever, and nowadays, anyone with some extra cash lying around can get a decent camera, watch a tutorial on how to operate it, set up a photography Facebook page, and call themselves a photographer. However, there’s something you as a professional photographer can do to set yourself apart from the flock of amateurs and stand out even in the most crowded market: You can build a brand. However, don’t take it too lightly – discovering your brand is like a journey to self-discovery.
Choose 5-6 words that describe the style of your photography – is it fun, edgy or classic, couture, polished, romantic, modern or vintage, stylish or hyper-realistic? This will be the essence of your brand, so take as much time as you need to make sure you get it right. You are a part of an incredibly creative industry, and your brand is an ideal tool to show it. Once you define the essence of your company’s brand, setting its overall look and feel will be a lot easier. Remember, a strong brand is consistent and easily recognizable, even at a single glance. But how can you ensure that your brand stands out for all the right reasons? Let’s start with the logo and work from there.
Types Of Logos | Custom Photography Logo Design
Generally speaking, there are three types of logos: icon, logotype and combination of the two. Iconic or symbolic logos don’t necessarily have a particular inherent meaning to them: think Nike’s Swoosh, Pepsi’s patriotic circle, or Audi’s rings. These logos are usually simple, unique, and sometimes even a literal representation of the product, service, or the name of the companies behind them, but not always. A logotype or a wordmark is a logo that incorporates the name of the business or the product, often using a stylized font to introduce the element of uniqueness and capture the attention: think Disney, IBM, FedEx or CNN.
There are businesses, both big and small, that choose to incorporate both elements into their designs, combining stylized text with an icon. Some designs intertwine the elements, such as the Starbucks’ logo, while others, such as AT&T’s logo separate the text and the icon, sometime using both elements, while other times using just the icon. Keep in mind that a lot of time and marketing goes into building awareness and recognizability of such logos, so if you’re just starting out, it’s a better idea to either go with a logotype or a combination of a symbol and text. Later on, of course, once your logo gains traction and you build brand awareness, the textual element can be left out.
Adaptability Is Crucial | Custom Photography Logo Design
In order to ensure memorability, you’ll want to come up with a design that’s versatile and adaptable to any situation. In today’s digital world, your logo has to be able to transcend paper and look just as good on a roadside billboard as it does on your business card. Think about social media – will your followers be able to recognize your logo when used as an avatar? At the end of the day, your logo is the face of your business and your entire brand, which means it has to work well across all materials and applications, as well as in various sizes without affecting the message or the overall design quality.
Don’t Rely On Color Too Much | Custom Photography Logo Design
In addition to the size of your logo, you’ll also want to pay close attention to your color choices. Not only will the color scheme affect the print costs, but it will also affect the usability and adaptability of your logo. Sure, your five-color logo may look absolutely stunning on a computer screen, but once you’re happy with the design and decide to print it on hundreds, if not even thousands of stationery items, the price won’t be so appealing. And, unless you’re careful, chances are, your logo won’t work on materials that allow only one or two colors. Will your logo be able to convey the same message just as effectively once printed in black and white or gray scale?
Ensure Readability | Custom Photography Logo Design
The ultimate goal of your logo at the end of the day is to grab the attention of your potential clients and help them remember your business. To do that, you need a simple design that features something unexpected and the name of your business to drive the point home. However, just like with the overall design, it is absolutely vital you keep the fonts simple to ensure readability. How are your potential clients supposed to remember your business if they can’t even read the name of your business? If you’re strapped for inspiration, you can always go with tried and tested Helvetica, one of the most popular fonts being effectively used in many logos out there.
Aim For A Timeless Design | Custom Photography Logo Design
Graphic design is much like fashion – new trends and fads are coming and going, with things being hot today and long forgotten two months later. Staying up to date with the latest trends is not a particularly bad idea, but following them mindlessly can be incredibly detrimental to your brand. When it comes to designing your business logo, you’ll want to come up with a design that will stay relevant and last as long as your business does. The logo you design will be the face of your photography business, and if it gets dated quickly and goes out of style, your potential clients are going to assume the same about you and the style of your photography. Not a good thing!